JAGUAR’S HISTORY OFFICIALLY begins in 1945, but the heritage of Sir William Lyons’ automotive firm actually goes right back to 1922.
Pre-war, it was called SS Cars (no wonder the change); it stood for Standard Swallow, Standard being the chassis supplier and Swallow the name of the original sidecar and coachbuilding firm.
Soon after the SS One (really the blueprint for Jaguar’s ‘space, pace and grace’ formula) arrived in 1931, a roadster was launched, based on the popular Wolseley Hornet, as Lyons’ first six-cylinder offering.
“Although the Swallow Hornets are not so great in number, their character and beauty make them stand out,” the advert claimed.
Swallow marketed two versions, both offering two or four seats for £255 (about £18,200 today). Mind you, there were more than 10 other firms’…