Elon Musk wants to start a candy company. Yes, the CEO of Tesla (and SpaceX, once of PayPal) is, apparently, deadly serious about this, he tweeted the other day. Thus it means it has “never been harder to be a parody account”, according to a perpetually amusing Elon Musk parody account that presents ideas as if they were from a bored Elon.
This stuff makes it hard, sometimes, to separate the noise around Tesla from the substance of Tesla. There’s more hubbub, more hype, more anti-hype, more short-selling of stocks, both more hoo-ha and doubt, more nonsense surrounding the company than there is any other vehicle maker. More scrutiny than there is around even Volkswagen. Despite, y’know, the obvious.
To the chase, then: this is the Model 3, the third…