Q Three new models in two years is impressive, but is there still a fourth spot on the grid?
A “I think there is a fourth spot, yes. I think concepts away from a crossover could have good potential for the future in regions like China. We have loads of projects running, but only some of them make it to the market.”
Q How important is personalisation to MINI?
A “Personalisation is key. We’ll continue to grow that, with the new cars having new materials, storage and colours, as well as technology. You’ll still be able to personalise the ambient lighting, but also the head and tail-lights, too.”
Q Does an increased focus on sustainability and the circular economy go hand in hand with MINI?
A “I think MINI follows…
