REVIVING the Scénic name is just the start of Renault’s reinvention of iconic cars. Arnaud Belloni, vice-president global marketing, told Auto Express at last year’s Munich show: “We will keep Scénic, we will keep Espace, we will keep Mégane. We will have a lot of new names, too.”
But what’s in a name? Belloni talked of “sagas”, saying: “Either the car has been a success and you can say ‘let’s go for another generation’ or the saga is existing. Clio, Mégane, Espace are all sagas. Only strong brands survive. To be a strong brand you need to be loved. To be loved you need to be respected. To be respected you need super-nice products.
“But there is also an emotional shortcut. Renault is a lot of things: it’s F1, it’s…
