OF all the motor industry executives I have spoken to over the years, Fiat Chrysler Automobiles boss Sergio Marchionne (above) is by some way the most interesting. He can be brash, outspoken, dismissive, amusing and charmingly charismatic, all in one 30-minute press conference.
He was on typical form when I last interviewed him, confirming a Ferrari SUV for 2019 and describing Jeep’s performance in Europe as “lousy” within minutes of each other. He is a far cry from traditional execs, who often talk a lot but say little.
Marchionne is leaving his role next year, and filling the boots of such a dominant personality will not be easy. There is FCA’s future direction to contend with, as well, because to these eyes at least, the company has some serious thinking…
