JANUARY in Detroit means the usual battle of the big three US car makers to dominate their home show. This year, Ford was the clear winner.
It may not have had the biggest new model launch (although a revised version of America’s top-selling pick-up truck, the F-150, was a fairly major deal), but by running a City of Tomorrow symposium while everyone else was whipping covers off their new models, Ford laid down a pretty big marker as to where its future lies.
CEO Mark Fields reiterated that Ford is now an “auto and mobility company” producing “vehicles, mobility services and transport solutions”.
But it was chatting with former Auto Express Brit List winner and now Ford’s global marketing, sales and service boss, Stephen Odell, that the value of these…
