THE launch of an all-new car brand is always interesting. But I found last week’s global introduction of LYNK & CO (see Page 14) – Chinese giant Geely’s project that aims to take the connected car concept to a new level – especially fascinating, not least because of the honesty of all involved.
Firstly, Conghui An, president and CEO of the Geely Auto Group, tacitly admitted: “Many will say the world does not need another auto brand.”
Then Brit Peter Horbury, executive vice president of Geely Design, confessed that creating the all-new brand was “incredibly challenging”. Starting with, literally, a blank piece of paper was, he continued, “daunting, but also liberating”. The brand’s SUV, the 01 (above) is, to these eyes at least, a credible start.
And then, of course,…
