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THE Chinese are coming! It’s been the cry of many a manufacturer over the past decade, especially the old ‘value brands’ (hello Kia, Skoda, Hyundai) that have been edging upmarket and wanting to put clear space between themselves and what they expect to be new budget contenders from the Far East. This week, we can reveal that the Chinese are, indeed, coming. And how exciting it is, too.
Geely, owner of Volvo and the London Taxi Company, will be selling cars in the UK ‘within the next two years’. Whether they’re wearing a Geely badge or under the Emgrand brand or another new name, we don’t yet know. But talking to Geely folk and its Brit chief designer Peter Horbury this…
