So simple, so ingenious. The physical dimension of DigiPHY, an automotive design tool patented by the style centre Granstudio, is limited to a floor, a steering wheel, four independent seats, and two boxes that contain the technical components. The virtual one, in contrast, seems to have very few limits: “With this tool, we are able to cover 95% of the existing architectures thanks to its extreme modularity and the synergistic work with virtual reality”, says Lowie Vermeersch, CEO and Founder of Granstudio.
Depending on the specifics of the project, DigiPHY is raised, lowered, lengthened, or shortened: “Once they’ve put on the visor, the designers can display and modify their project however they like in real time”, saving time and replacing physical modelling with this process. To make the virtual experience…