With its disarmingly current shapes, the 500 has consolidated its position among the Italian automotive icons, perhaps also thanks to a sensation of accessibility and like-ability that certain representative, but unapproachable, supercars lack. It’s just this mix of visual simplicity and undeniable premium spirit that pushed the men and women who developed the third generation, presented this year, to investigate possibilities for communication to fully bring out the peculiar features of this darling.
“When the project was heading towards the final stages, around a year and a half ago, we began to imagine ways to best convey its values”, Rossella Guasco, head of Color & Material for FCA group, explains. “In our brain-storming, we spontaneously thought about other brands that promoted Italianness, luxury for all, and, not least, sustainability. At…
