Piccola, seducente e pulita
Volkswagen’s design strategy turnaround went public in autumn 2007, when the small Up! concept was first shown in Frankfurt. It was a simple yet friendly and elegant creation, actually the first implementation of a design DNA which had been conceived by Walter de Silva, director of design for the VW Group, together with Flavio Manzoni, director of creative design for the group, and Klaus Bischoff who is director of design for the VW brand.
Ever since that first Up!, new products like the Golf 6 and the Scirocco, as well as concepts including the Space Up! have emerged from Wolfsburg and VW’s design centre in Potsdam, near Berlin. Now the BlueSport is the latest, a promising mid-engine two-seater sportscar which VW refers to as the return…