Minimalist design, formal purity and comfortable environment. Avinya, in Sanskrit “innovation”, is Tata's environmentally sustainable answer to the mobility of the near future. An ambitious project based on the new 100% electric “GEN 3” platform developed by Tata Motors.
Avinya was conceived with a global approach, just like the Tata design organisation, headed by Martin M. Uhlarik, VP Head of Global Design, Indeed, the manufacturer has three design centres: the headquarters in Pune, India, the studio attached to the University of Warwick, England, and Trilix, in the Turin hinterland.
We met Franco Mottura, Head of Trilix, the design centre of Tata Motors Italia that has more than eighty-five professionals in the engineering and creative departments. The studio is mainly involved in digital development, VR and show car design, working closely…
