UPFRONT SHANNONS DREAM BIKE VIDEO SERIES In conjunction with custom bike building shop Purpose Built Moto (PBM), insurer Shannons has produced a series of videos about what it takes to create a classic custom bike.
When the proposal came up, PBM simply slotted the idea into its line-up, with a customer already having commissioned the firm to find and build a classic cafe racer. Over six episodes on YouTube, the team found a bike, rebuilt the engine, fabricated custom parts, painted the machine, assembled it all and created a final reveal movie as the climax to the story. It was, by no means, a simple or easy job — there were some big issues, especially with the motor.
The result, however, is a credit to the team at PBM, the…