IN THE HORSE haven of the Hunter Valley, Mia Ryan is training a warmblood under the wide skies of rural New South Wales. She flicks her long hair behind an Akubra as she works the horse on a long rein. It’s quiet work – repetitive, intuitive, physical – typical of life in the country. But behind the scenes, 23-year-old Mia is also navigating the fast-paced and rapidly evolving digital world, developing a dating app uniquely designed for rural people, by someone who truly understands the challenges of remote life.
Mia’s creation, Howdy, emerged from a personal need. Frustrated by mainstream dating apps, which she sees as predatory dopamine dispensers engineered more for profit than genuine connection, Mia built a platform that slows things down, encourages commitment and breaks down geographical…
