Audience first marketing – paid versus organic
Allowing audience preferences and communication goals to guide platform choices can cultivate a pragmatic and effective social media presence that contributes to brand enhancement and client engagement. The path to successful brand communication requires not only a clear vision, but also an adaptable and strategic approach. Specific, Measurable, Achievable, Relevant and Time-bound (SMART) goals are conventional in digital marketing, but can provide a clear roadmap for an existential evaluation of a social media presence, ensuring focused efforts, measurable progress, and effective adaptation, and ultimately driving successful engagement and lead generation.
Navigating the evolving landscape of social media necessitates adaptability. The digital sphere is characterised by dynamic shifts in algorithms, trends and user behaviours… or sudden overhauls at the discretion of a billionaire owner.…
