With WWDC25 just around the corner, Apple’s at a pivotal moment. With 2.35 billion active devices, including 1.38 billion iPhones, the firm commands an unparalleled ecosystem that integrates hardware, software, and services to capture intricate user data. But a new wave of AI-driven titans threatens to challenge its dominance. It’s time for Apple’s counterstrike.
THE AI REVOLUTION
The tech industry is undergoing a seismic shift, driven by generative AI and the ambitious moves of Apple’s rivals. OpenAI, now collaborating with former Apple design chief Jony Ive, is crafting a next-generation AI device that could redefine personal computing. Elon Musk’s X platform aspires to become an “everything app,” integrating messaging, banking, media, and AI-driven services with hardware like Tesla’s Full Self-Driving vehicles and Optimus robots, supported by Starlink’s global connectivity. Meanwhile,…