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2023 was a big year for Apple, with significant hardware and software announcements, from the upcoming Apple Vision Pro to the stunning iPhone 15 Pro range with new titanium chassis. 2024 looks just as exciting for Apple fans, with significant releases expected. UPGRADING THE IPAD 2023 was a quiet year for the iPad, but in 2024, the company looks set to rewrite its fortunes and release several upgrades to its tablet range to boost sales. Apple’s mid-tier iPad Air tablet is slated for an update with two new sizes - 10.9 inches and a larger 12.9 inches. This strategy aims to offer consumers more choice at various price points, enabling access to larger displays without the steep price of the iPad Pro. Some have criticized Apple for its inability to…

In the fast-paced world of technology, a revolutionary development is on the horizon – Project Alaska. Following the announcement of Vision Pro, Apple is now looking to redefine the spatial computing era with an affordable, consumer-focused headset for the masses. INTRODUCING PROJECT ALASKA Vision Pro marked Apple’s entry into mixed-reality headsets, a bold step that garnered widespread attention. The device, which is set to be released in early 2024 in select markets, is the company’s first product in another major category since the Apple Watch in 2015 and a lot is riding on its success. The Vision Pro is billed as a “spatial computer”, meaning that it is designed to integrate digital media with the real world and allow users to interact with it using physical inputs such as motion…

At this year’s Wonderlust event, Apple lifted the lid on the iPhone 15 Pro and iPhone 15 Pro Max, offering an array of incredible new enhancements and features like the ultra-powerful A17 Pro chip and an all-new titanium frame for advanced durability and performance. INTRODUCING IPHONE 15 PRO In another impressive virtual conference, Apple lifted the lid on several new products at this year’s September keynote, but perhaps most notably, the iPhone 15 Pro and iPhone 15 Pro Max. Speaking of the new flagship models, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said: “This is the most pro lineup we have ever created, with a state-of-the-art titanium design, the best iPhone camera system yet that enables game-changing new workflows, and the A17 Pro chip, which ushers in a…

For the gamers out there, macOS Sonoma’s Game Mode could signify a turning point. Once known as a platform unsuited for gaming, Apple is making strides to transform the Mac into a competitive gaming machine, albeit with that signature simplicity that Apple is famous for. INTRODUCING GAME MODE Game Mode promises to provide an optimized gaming experience by prioritizing CPU and GPU resources for the game, reducing background task usage, and delivering smoother frame rates. Combined with the impressive capabilities of Apple Silicon, this means Mac users can expect a significant boost in performance. Apple Silicon, such as the M1 chip, has already demonstrated remarkable capabilities in processing and energy efficiency. By dedicating a mode for gaming, Apple is extracting the best of the Mac, potentially matching or even surpassing…

THE REVOLUTIONARY PRODUCT THAT REPRESENTS SO MUCH MORE THAN APPLE’S FIRST EVER AR HEADSET Phew! By the time you read this, you will have probably had some time to absorb the news from this past week of an abundance of both hardware and software announcements from Apple. But there can be no doubt about the standout performer among the headlines: the new, long-in-development Apple Vision Pro augmented reality (AR) headset. A memorable keynote opened the formalities of the Cupertino firm’s annual Worldwide Developers Conference with the kind of self-assurance that even Apple’s fellow tech giants can rarely seem to equal. And of course, there were quite a few well-merited reasons to get excited about WWDC ’23, even long before CEO Tim Cook brought back his late predecessor’s “one more thing…”…

While Apple may be keen to avoid “artificial intelligence” in its marketing materials, there’s no denying the company’s pursuits in machine learning are driving its technology in new directions. Rumors are now rife that AI will play a significant role in iOS 18, scheduled to release in 2024, so let’s look at Apple’s AI efforts and speculate on what could come next. SIRI IMPROVEMENTS ARE COMING Introduced to the world as a voice assistant, Siri has grown to be much more than that. Siri Intelligence now influences everything from calendar scheduling to app suggestions by serving as a catch-all term for various machine learning algorithms. Siri is on the precipice of becoming the real personal assistant we’ve all been yearning for, and with a revolution in AI at Apple, Siri…

With a decade-long legacy of innovation, the iPad has become synonymous with the very concept of a tablet. However, according to Bloomberg, 2024 could serve as a significant upgrade cycle, with an overhaul that could redefine the iPad experience once more. A RENAISSANCE FOR THE IPAD In a technology landscape that moves at breakneck speed, a year without a new iPad release could be seen as stagnation. Indeed, it’s virtually unheard of for Apple not to upgrade the iPad, with the devices often forming part of the company’s usual November event. However, Apple’s plan to revamp the entire iPad range in 2024 suggests a strategic retooling rather than a lack of innovation. The lineup, including the flagship iPad Pro, the versatile iPad Air, the compact iPad mini, and the entry-level…

At its Scary Fast virtual event, Apple lifted the lid on its next-generation M3 family of chips, crafted to continue its reign as the number one player in computing. From awe-inspiring graphical enhancements to unprecedented CPU and Neural Engine speeds, the M3 chips aim to set an industry standard, with refreshed MacBook Pros and iMacs ready and waiting. INCREDIBLE GRAPHICS PERFORMANCE What’s undoubtedly the pièce de résistance of the M3 family is the all-new GPU architecture on the M3 chip. Signifying the most substantial graphical leap for Apple, it brings several firsts to the table. Dynamic Caching, for instance, is set to revolutionise how memory is utilised. Traditional GPUs, which allocate memory statically, often suffer from wasted resources. The Dynamic Caching system, however, utilises memory in real-time, drastically increasing average…

When Steve Jobs introduced the iPhone in 2007, he revolutionized the phone industry and changed how we interact with technology forever. One of the key elements that made the iPhone a game-changer was its operating system, iOS, now the company’s superpower. IOS: A RUNAWAY SUCCESS FOR APPLE Developed by Apple specifically for its devices, iOS has become an essential part of the “Apple experience,” seamlessly integrating with the hardware and delivering a user-friendly and reliable interface. iOS is the backbone of the iPhone, and iPadOS, a forking of the software, is the same for the iPad. iOS is designed to work seamlessly with the iPhone’s hardware, creating a cohesive and intuitive user experience. From the smoothness of scrolling and navigating through apps to the responsiveness of touch gestures, iOS ensures…

At this year’s Worldwide Developers Conference (WWDC) keynote on June 5, Apple lifted the lid on exciting new features coming in iOS 17 this fall. Set to be released alongside the launch of the iPhone 15, iOS 17 brings a range of tweaks, fixes, and innovative additions to enhance the user experience and make our devices even more powerful. INTRODUCING IOS 17 iOS 17 was officially announced and showcased at WWDC 2023, but it is scheduled to be rolled out to iPhones worldwide in the fall, most likely in mid-September. Historically, Apple has been consistent in releasing new versions of iOS in September. Still, developers can get their hands on the software to begin working on new apps and features to take advantage of the update. What’s perhaps most significant…