Denim jeans are a fashion essential around the world, but their origins are much more humble. During the late 1800s, America was in the full throes of the Gold Rush, and Jacob Davis, a Latvian immigrant, was working as a tailor in Nevada. Jacob sold clothing to local miners and workmen, who required strong and hard-wearing material for their work. It was here that Jacob struck gold.
By fixing small copper rivets to the most strained areas of the garment, such as the pockets, he created a much more durable design. This new, robust clothing caught public attention and Jacob’s ‘waist overalls’, as they were known, became so popular that he sought a patent to protect his idea. But a patent required money, so he asked his fabric supplier, Levi…
