1Macro and Resource Economics, Agricultural Economic Services
1. Introduction
The global dragon fruit industry has undergone a dramatic shift from a niche exotic fruit to a mass agricultural crop (Sharma & Sharma, 2021). This growth trajectory reflects changes in consumer demand for exotic and healthy fruits, along with the expansion of production in tropical and subtropical countries worldwide (Dung, Duong, Son, & Khanh, 2025; Sharma & Sharma, 2021). Currently, the three largest producers dominating world production are China (67,000 ha), Vietnam (50,000 ha) and Indonesia (17,850 ha), which together account for 93% of global output (Sharma & Sharma, 2021). This concentration marks a significant shift from previous patterns, where Vietnam held the leading position, as indicated in Table 1. China’s rapid expansion has dramatically changed market dynamics, with its production…
