Innholdsfortegnelse for December 2025 i Adweek

NEW AWARD: AGENCY VANGUARD ADWEEK’s Agency All-Stars is now Agency Vanguard, a new award honoring the most impactful agency C-suite executives setting the standard for effective leadership, as well as paving the way for the next generation. Besides their own credentials, nominees are asked to submit the name of a “next leader” on their team to be featured along-side them — someone who is the executive’s right-hand person, their critical collaborator. Nominees will be reviewed and selected internally by ADWEEK. The final list will be featured in our April issue. The awards are part of our new Agency Vanguard program, a special series of content and events for agency leadership. More details on that soon. There is no fee to enter; the final deadline for nominations is Jan. 23, 2026.…

OMNICOM’S HISTORIC $13.5 billion acquisition of rival Interpublic Group is official, forming the largest advertising holding company on the globe with combined annual revenues that could surpass $26 billion next year, according to SEC filings. After a year of speculation, the industry now has their answers about what the new company looks like, including leadership, which agencies are sticking around, and what kind of AI- and data-driven capabilities will be prioritized. Here are the top five things to know about the deal that has reshaped the agency landscape. 1. OMNICOM EXECUTIVES RUN THE SHOW John Wren is expected to stay on as CEO until 2028. Other Omnicom execs remaining in their roles are Florian Adamski as CEO of Omnicom Media; Chris Foster as CEO of Omnicom Public Relations; Troy Ruhanen as…

Transcend Addressable Identity Product/Platform THE PROLIFERATION OF consumer data across a dizzying number of adtech platforms, CRMs, and other systems is leaving valuable insights siloed and brands without clear personalization plans. Transcend’s privacy infrastructure platform encodes compliance tools to solve for consent and up-to-date consumer preferences. Integrations and flexible APIs set customer changes into motion seamlessly and eliminate the overhead of managing multiple platforms. Its diverse client roster — including health tech (Hims), financial services (Robinhood), and hospitality brands — reflects the variety of compliance needs across industries, making for an adaptable and customizable platform. Snap Inc. AR/VR Product/Platform THE SOCIAL POWERHOUSE’S Sponsored Snaps lets companies put ads straight into the Chat feed — the most frequently used part of the platform — to cut through the noise and meet…

AS GLOBAL CEO of M+C Saatchi Consulting, Rhonda Hiatt has seen her restaurant clients through the highs and lows of the hospitality business. So when the opportunity came to open her own concept, it was more than just knowing how they run or wanting to contribute something to her community that convinced her to take the leap. “There was a little bit of overly optimistic, idealistic naïveté, if I’m honest,” said Hiatt, who opened restaurant and wine bar Meridien Uptown in 2023. “It’s definitely stretched my capacity and my skills, and formed some new muscles.” It also helped that she and her business partner in the venture have a successful track record. Hiatt and her outdoor enthusiast husband, Matt Hiatt, launched ecommerce platform Landgea in 2016 that’s still going strong.…

IN RECENT MONTHS, a growing number of premium publishers have unveiled ambitious, expensive brand marketing campaigns, splashing bespoke creative across digital, social, and physical channels to draw consumer attention to their companies. More intriguingly, the vast majority of these publishers have never run such campaigns before. In January, Hearst Corp. named PMG its first ever agency of record. In September, Condé Nast’s Wired unveiled its first national brand marketing campaign. That same month, The Guardian debuted its ambitious new work, “The Whole Picture,” across OOH and digital. MarketWatch, a News Corp. brand, recently also ran the first brand marketing campaign in its 28-year history. In October, NBC News’ first brand marketing campaign in modern history underscored the trustworthiness of its brand. And Reuters is set to debut just the second…

MISCHIEF US AGENCY OF THE YEAR STATS KEY WINS: Hotels.com, Verizon, JCPenney, Capri-Sun, Lunchables, e.l.f. Beauty, NPR LOSSES: No AOR losses. REVENUE: Up 48% year-over-year (Mischief does not disclose exact revenue) STRATEGIC MOVES: Launched media department Mischief Media and in-house, AI-native production studio The Candy Factory DIVERSITY: 53% of all staff and 60% of leadership identify as female. More than 25% of its workforce are from an underrepresented background (demographic data collection is voluntary, and not all of Mischief’s workforce has disclosed such data). AT FIVE YEARS old, Mischief @ No Fixed Address could have ended 2025 scaled up, sold, or fizzled out. But as ADWEEK’s U.S. Agency of the Year for the second time, Mischief forged its own path. The independent agency has matured from its scrappy underdog days…