Innholdsfortegnelse for November 2025 i Adweek

It’s time to celebrate the women and non-binary people pushing sports and sports marketing forward. ADWEEK’s Most Powerful Women in Sports 2026 list is seeking star players, from athletes with an entrepreneurial spirit to pioneering executives and charismatic creators. This list honors individuals who have made a significant impact on sports marketing in the past 12 months. There is no entry fee. Nominations are due by Nov. 25. FOR THIS AND MORE, HEAD TO ADWEEK.COM.…

BIANCA FERNANDEZ NEVER thought she’d be on reality TV—then came an Instagram DM from someone working on a new advertising competition show, NBC’s On Brand with Jimmy Fallon. “I remember calling my mom and being like, ‘Do you think this is legit?’” Fernandez told ADWEEK. “‘But also, if this is legit, how perfect is this for me?’” It was so perfect, in fact, that she won it all. On the show’s Season 1 finale that aired Oct. 31, Fallon and his co-host, Bozoma Saint John, announced Fernandez as the show’s first Innovator of the Year. Along with a cash prize of $100,000, her concept for the final client, Therabody, will be produced as a commercial. “It’s pretty surreal,” said Fernandez, a Gen Z marketer based in New York. “Going into…

WHEN MOST EXECUTIVES talk about “the thrill of the hunt,” they mean new business. But Mādin Agency’s Jamieson Maunder means it a little more literally. When he’s not crafting campaigns as partner and chief creative officer, Maunder chases game fish off the San Diego coast aboard his deep sea charter, AWOL Sportfishing. Maunder’s love of fishing began during his childhood in England, where he grew up “really in the boonies” in Suffolk. His parents divorced when he was young, and Maunder’s mother took it upon herself to teach her sons the things boys should know, like clay pigeon shooting and fishing in the local river. Their town was so remote that hunting and fishing were not just hobbies for the Maunders and their neighbors: “I love the freedom of being…

IN 2025, THERE’S no such thing as business as usual. Faced with relentless challenges, change, and technological upheaval, brands have to devise new ways to stay culturally relevant and actually connect with people. The marketing and tech executives on our first-ever Innovator 50 list are breaking loose from industry norms and pioneering new ways of working, all the while leading with integrity. Whether it’s lifting the curtain on digital advertising, transforming a social platform into a marketing intelligence engine, or using technology to surprise and delight, these executives are forging ahead with bold ideas and curiosity, while never losing sight of the people they serve. IAN BAER FOUNDER & CEO, Sooth FOR DECADES, BRANDS have relied on demographics and past behavior, yet these signals explain just 7% of buying decisions,…

ADCOLOR | ADWEEK Beacon Award Richelieu Dennis, Sundial Group of Companies ADCOLOR in Music Executive Award Ryan Ford, Currency Advisory Group ADCOLOR in Music Artist Award KAYTRANADA, Grammy-Winning DJ and Producer ADCOLOR | One Club Creative Award Kaleeta McDade, VML Oved Valadez, INDUSTRY Advocate Award Joe Hall, Ghetto Film School Catalyst Award Diversability Mark Clennon, Studio Mark Clennon Stephanie Nadi Olson, We Are Rosie Legend Award George Felix, Chili’s Sofia Hernandez, TikTok Lifetime Achievement Award T.D. Jakes, T. D. Jakes Group Dani Monroe, Martha’s Vineyard Summit Center Focus International, Inc. Carmen Smith, Walt Disney Imagineering Most Valuable Partnership Award Mielle + P&G Mr. & Ms. ADCOLOR Jochebed Fekadu, Omnicom Precision Marketing Group Umar Issa, Yahoo ADCOLOR Influencer Award Nominees Leo González, Creator Abigail Marquez, NYMA Jayde Powell, The Em Dash…

AS MORE PEOPLE use AI search engines like OpenAI and Perplexity, marketers are developing holiday strategies to ensure their brands appear prominently in their results. Big AI players are trying to cash in on commerce. OpenAI is working with Walmart, Etsy, and Shopify to power a feature that allows people to make purchases directly from ChatGPT. Walmart’s integration will include a Buy button and is linked to a shopper’s Walmart or Sam’s Club account when it goes live this fall. Perplexity has AI agents that help consumers research and buy products from ecommerce websites. Google is experimenting with shopping tools within AI Mode, its AI-backed Google Search feature. Walmart and Amazon also have their own AI agents that help customers find products on their websites. While retailers don’t receive the…