Innholdsfortegnelse for October 5, 2020 i Adweek

1 CIENCE Growth: 506% Select Clients: Shutterstock, Story Block, Yamaha Cience is in the business of Software as a Service (SaaS) in the b-to-b space, but places a great premium on its people. The result is a philosophy steeped in what the company calls People-asa-Service (PaaS). Though the work for brands like Microsoft, Square and Uber is complex and ambitious, transparency—both externally and internally—is a priority. 2 S4M Growth: 351% Select Clients: Burberry, HP, Seat With a proprietary platform used by over 600 brands worldwide, S4M strives to get more customers to stores, car dealerships and restaurants with precision. One particular mobile campaign for Burberry in Milan resulted in a 96% store traffic lift and another for auto brand Seat was well above market average. 3 INSTICATOR Growth: 339% Select…

1 MAMAG SEE PAGE 15 HQ: Los Angeles Growth: 1,405% Select Clients: Adidas, Amazon, Google Classification: Creative Overall rank: 4 2 PASSERINE SEE PAGE 16 HQ: Los Angeles Growth: 1,059% Select Clients: Jordan Brand, The Movement for Black Lives, Netflix Classification: Creative Overall rank: 8 3 ENTER HQ: Los Angeles Growth: 417% Select Clients: AB InBev, AT&T, Lululemon Classification: Full-Service Overall rank: 17 Enter is a marketing incubator and cultural forecaster specializing in experiential strategies that relies strictly on referral and word of mouth to grow the business. The L.A. agency stays at the forefront of culture via a firm commitment to the arts through music, art, fashion, design and entertainment that informs everything it does. 4 TDW+CO HQ: Seattle | Growth: 346% Select Clients: AARP, St. Jude Children’s Research…

1 ARTISANS ON FIRE HQ: Las Vegas Growth: 298% Select Clients: Planet 13 Entertainment Complex, Thrive Cannabis Marketplace, Trece Eatery + Spirits Classification: Full-Service Overall rank: 25 Artisans on Fire’s growth is fueled by gray-market industries such as cannabis, hunting, online casino gaming and daily fantasy sports. The agency founders spent over a decade learning the art of making compliancesafe marketing more impactful, and its staff is passionate about erasing the stigma gray-market niche industries face. The shop launched as a marketing solution for brick-and-mortar casinos and online gaming sites and has grown as cannabis and online sports betting regulations have eased. Artisans on Fire prides itself on making each brand distinct and more approachable for mainstream consumers. 2 INTEGRATE AGENCY HQ: Houston Growth: 268% Select Clients: Alamo Drafthouse Cinema,…

“Gone are the days of Top 40, it’s now the top 43,000,” proclaimed Spotify in September 2020. The music streaming service noted a decline in popularity of top songs on its platform. At the same time, the popularity of smaller hits remained unchanged. Where popularity was once a pyramid, now it’s a diffuse network. Welcome to the post-icon age. The 1980s had Air Jordan and Back to the Future, and the 1990s had Vans Half Cab, New Balance 1500 and Britney Spears. Now we have reeditions, inspired by, brought back and in collaboration with. We also have anti-icons, like Kanye West, Adam Neumann and Elon Musk, who are as known for their social media antics as for their creativity. The problem is not the crisis of originality or the lack…

1 OLIVER NORTH AMERICA HQ: New York | Growth: 380% Select Clients: Adobe, H&M, Unicef Classification: Full-Service Overall rank: 19 Oliver was created in 2004 as a company that exclusively designs, builds and runs in-house agencies for brands. As in-housing continues to grow, brands rely on internal resources to respond with quality, speed and flexibility. Oliver has become the go-to solution for building internal capability and has grown by adding new services for clients and expanded globally by building networked agencies in new markets. “Our model was born to help brands do their marketing better, faster and cheaper, and we’re elated to see that it’s having the desired effect on their business,” says Kristi VandenBosch, president, Oliver U.S. 2 CIRCUS MARKETING HQ: Mexico City | Growth: 247% Select Clients: Beyond…

1 THINKERBELL SEE PAGE 21 HQ: Melbourne, Australia Growth: 719% Select Clients: Accor Hotels, The Iconic, Vegemite Classification: Full-Service Overall rank: 13 2 ANIMAL HQ: New Delhi Growth: 548% Select Clients: AB InBev, Airtel, Uniqlo India Classification: Full-Service Overall rank: 15 Animal courts diversity in its clientele and staff. The indie creative agency works with a diverse portfolio of Indian and global brands and has recently ventured into the U.S. market. Animal has produced a broad body of work, including designing streetwear, packaging, event programming, film production, animation, product design, AR, VR and UI/UX. The company ensures its teams come from diverse backgrounds in terms of discipline and collaborate with each other on projects for clients. 3 NO FIXED ADDRESS SEE PAGE 21 HQ: Toronto Growth: 265% Select Clients: AstraZeneca,…

1 HIGHDIVE SEE PAGE 14 HQ: Chicago Growth: 2,100% Select Clients: Boost Mobile, Jeep, Rocket Mortgage Classification: Full-Service Overall rank: 1 2 TMV GROUP HQ: Milford, Mich. | Growth: 471% Select Clients: Faygo, Rip It, Roxor Classification: Full-Service Overall rank: 16 The Michigan agency, made up of industry veterans, opened a shop in Irvine, Calif., to service clients on the West Coast. In 2019, the agency bolstered its media strategy and buying operations digital strategy and development. Recent wins have included Faygo Beverages, North American International Auto Show, Rip It Energy Fuel and Roxor Off Road. 3 THE MOTION AGENCY SEE PAGE 21 HQ: Chicago Growth: 295% Select Clients: Adobe, Cabela’s, UPS Classification: Full-Service Overall rank: 26 4 NATIVE DIGITAL HQ: Kansas City, Mo. Growth: 133% Select Clients: Airshare, Torch.AI,…

21 SALTWATER COLLECTIVE HQ: Portsmouth, N.H. Growth: 352% Select Clients: Dana-Farber, Mercury Systems, Phillips Exeter Academy Classification: Full-Service Saltwater Collective’s growth has been driven by the acquisition of Swell Media, which expanded the agency’s business. “Since the merger, we have expanded many of the media planning/buying relationships into multiservice engagements, while also growing our existing Saltwater client spend,” says Laura Boggs, new business development director. 29 MARKETING DOCTOR HQ: Northampton, Mass. Growth: 250% Select Clients: Allergan, Friendly’s, U.S. Army Classification: Media At its core, Marketing Doctor is a media planning and buying agency with one clear mission: apply its specialized knowledge of how media is sold to plan, negotiate and secure better rates and bonus weight on behalf of its clients. The agency continues to grow despite the downturn in…

‘Empathy is an antidote to so much of what’s going on in the world right now.’ You don’t get the title of director of empathy without having a story to tell. For Tiffany Persons, that story began after poor grades in chemistry at Georgia State denied her entrance to the university’s nursing program. Instead, she enrolled in the film school, finding her place in a documentary film class. After graduation, in a “pre-Michael Moore Hollywood,” Persons couldn’t find work on a documentary team. Instead, she assisted music video legend Dave Meyers in the early 2000s, working on shoots for Missy Elliott and Jennifer Lopez and racking up more than 16 MTV Music Video Awards. Although the work was fun, it left Persons unfulfilled. After a conversation with a friend about…

In a recent survey conducted by management consultancy ID Comms, 69% of agency chiefs said that pitches they’d been working on had been delayed, postponed or outright scrapped because of the coronavirus pandemic. In normal times, a brand and its would-be agency suitor would sit around the table several times to assess a good cultural fit. But all of that’s been out the window for six months now, as Zoom and Microsoft Teams attempt to stand in for in-person meetings. There’s no doubt that advancing technologies have been a benefit to the advertising industry, yet anyone can be forgiven for feeling a little wistful about the good old days—shown in this shot of an ad executive on his rounds—when deals were done not with laptop conferencing, but handshakes and shoe…

The Covid-19 pandemic has devastated the experiential industry this year, forcing brands to cancel pop-up events and agencies to lay off staff and close entirely. But as Americans get used to living with public restrictions, in-person events are returning—for those with access to a car, at least. Brands such as Freeform, HBO Max, Impossible Foods and Uber recently created pandemic-friendly drive-thru experiences where guests were required to wear masks, arrive at specific times and stay inside their vehicles. When executed safely, event pros argue that drive-thrus are an effective way to leave a positive impression on consumers who have spent most of 2020 “attending” events on their laptops or phones. “It’s good for the industry that brands are starting to think outside the screen,” said Lizz Torgovnick, CCO and co-founder…

Adweek: How did you get to where you are today? Any noteworthy aha moments along the way? Hui: I landed an internship at Astralwerks by emailing the record labels behind some of my favorite albums. I got my foot in the door by combining my own personal passion for music with the courage to cold-call (email) people. Over the course of my career, the media ecosystem has evolved. I’ve learned that knowing when to abandon the tried-and-true is critical in order to stay ahead of changing fan behaviors. What’s currently happening in marketing that most excites you and how is it changing the future of the industry? TikTok is redefining self-expression and music discovery. Unlike other platforms, where there is a heavy focus on new content, on TikTok the release date…

1 TRAFFIC BUILDERS SEE PAGE 14 HQ: Bayville, N.J. | Growth: 1,997% Select Clients: Draper Media (Delaware), Gray Television, Pepsi Frontline Careers Classification: Digital Overall rank: 2 2 STADIUMRED GROUP SEE PAGE 15 HQ: New York | Growth: 1,619% Select Clients: 7-Eleven, Disney (ABC and Fox), FX Networks Classification: Full-Service Overall rank: 3 3 MAMAG SEE PAGE 15 HQ: Los Angeles | Growth: 1,405% Select Clients: Adidas, Amazon, Google Classification: Creative Overall rank: 4 4 ARTS & LETTERS CREATIVE CO. SEE PAGE 15 HQ: Richmond, Va. | Growth: 1,271% Select Clients: ESPN, Google, NBC News Classification: Creative Overall rank: 5 5 THINKERBELL HQ: Melbourne, Australia | Growth: 719% Select Clients: Accor Hotels, The Iconic, Vegemite Classification: Full-Service Overall rank: 13 Thinkerbell combines marketing sciences and creativity into a brand proposition…

1 ARTS & LETTERS CREATIVE CO. HQ: Richmond, Va. Growth: 1,271% Select Clients: ESPN, Google, NBC News Classification: Creative Overall rank: 5 2 RINGOFIRE SEE PAGE 15 HQ: Greenville, S.C. Growth: 1,070% Select Clients: Cabela’s, Macy’s, Ray-Ban Classification: Full-Service Overall rank: 6 3 GOODS & SERVICES HQ: Atlanta Growth: 871% Select Clients: ABC Carpet & Home, AIG Retirement Services, JPMorgan Classification: Full-Service Overall rank: 11 For an agency that doesn’t actively market itself, Goods & Services has had a surprising growth spurt. All of its growth comes via relationships and 0% of its revenue comes from marketing or PR. “As a firm, we skew senior, having more directors in the firm than associates,” said Graham Engebretsen, managing partner. Ninety percent of its people have held senior roles in some of…

1 TRAFFIC BUILDERS SEE PAGE 14 HQ: Bayville, N.J. Growth: 1,997% Select Clients: Draper Media (Delaware), Gray Television, Pepsi Frontline Careers Classification: Digital Overall rank: 2 2 STADIUMRED GROUP SEE PAGE 15 HQ: New York Growth: 1,619% Select Clients: 7-Eleven, Disney (ABC and Fox), FX Networks Classification: Full-Service Overall rank: 3 3 SUPERBOLT SEE PAGE 16 HQ: New York Growth: 1,061% Select Clients: Antares, By Humankind, Studs (earrings) Classification: Full-Service Overall rank: 7 4 THESIS SEE PAGE 16 HQ: Brooklyn, N.Y. Growth: 996% Select Clients: Lennar, Nuts.com, Renewal by Andersen Classification: Digital Overall rank: 9 5 SOURCECODE COMMUNICATIONS SEE PAGE 16 HQ: New York | Growth: 944% Select Clients: Clio, Everlast, Seated (app) Classification: Strategic Communications Overall rank: 10 6 ALLIONCE GROUP HQ: Norwell, Mass. Growth: 754% Select Clients: General…

In retrospect, it seems like the most obvious idea in the world. In 1998, as the dot-com bubble had inflated nearly to its bursting point, online merchants such as Boo.com, Kozmo.com and Pets.com were multiplying like rabbits. Everyone was talking about a future when Americans would do all their shopping online. Yet strangely, almost nobody was thinking about a fast and secure way to pay for all of those purchases electronically. A notable exception was an attorney and early web investor named Peter Thiel. In 1998, Thiel delivered a guest lecture at Stanford University, where he got talking to software engineer Max Levchin. Both saw the need in the online marketplace for a digital wallet. Within months, they started a company called Fieldlink, which shortly became Confinity, a name that’s…