Innholdsfortegnelse for December 12, 2016 i Adweek

FACT A recent Carl’s Jr./ Hardee’s ad for the chains’ Tex Mex burger alluded to Trump’s proposed border wall. President-elect Donald J. Trump has spent the past several weeks packing his cabinet with high-powered businessmen, so it came as no surprise when, last Thursday, he revealed his pick for labor secretary: Andy Puzder, CEO of Carl’s Jr. and Hardee’s parent company CKE Restaurants. Puzder, a former economic adviser to Mitt Romney and contributor to the Trump campaign, has been a vocal opponent of raising the minimum wage and supporter of increased automation in the restaurant business. (Machines “never take a vacation,” he told Business Insider earlier this year.) His company has also made headlines—and faced criticism—for its attention-grabbing ad campaigns featuring scantily-clad models suggestively eating hamburgers. When asked about those…

‘What Pan Am did was unique in the airline industry.’Matthias Hühne, author Among the year’s stylish holiday presents is the classic Pan Am Innovator, the classic jet-age tote seen dangling from the shoulders of everyone from JFK to the Beatles. The vinyl carry-on features the airline’s iconic globe logo, and sells on PanAmBrands.com for $75. Funny thing is, you can’t take your Pan Am bag on a Pan Am flight because the airline itself hasn’t existed for 25 years. The fact that a brand’s logo remains so popular long after the brand has vanished is a testament, of course, to the power of branding. And in the case of Pan American World Airways, that branding wasn’t just effective, it was decades ahead of its time. In his new book, Pan…

Specs Current gig Founder and CEO, StrawberryFrog Previous gig Ecd, JWT Canada Twitter @ScottFrog Age 53 StrawberryFrog made its first broadcast Super Bowl spot for SunTrust last year. What was your big take-away? The key point for me was that it’s [both] a platform and an event. We live in an age of perpetual distraction, so whatever you come up with has to be bigger than a commercial. Do you think election fatigue will carry over into the ads we see during Super Bowl LI? Absolutely. Lots of Americans were frustrated by the election. … They want brands to make them feel good about themselves, empowered and confident. What is a “cultural movement,” and how does Trump’s surprise victory relate? A movement is like a marketing idea with a thousand…

‘A good endorsement could be a lot of money, but if it’s not something I’m comfortable with, I’m not going to do it.’ Michael Phelps had a better 2016 than you. He got married. He had his first child. He starred in the year’s best ad—an elegiac masterpiece by Droga5 for Under Armour. And at 31, the planet’s greatest-ever swimmer went to his fifth and final Olympics, in Rio, seeking redemption—four years after a lackluster (for him) London 2012, and two years after a fraying personal life ended in a DUI arrest (his second) and rehab. Redemption, he found. Phelps grinded out a storybook ending to his swimming career in Brazil, winning six gold medals and two silvers, putting his tally at a staggering 28 Olympic medals, and 23 golds.…

THE PLUME Introduced in 1921, the protruding tissue strip originally distinguished Kisses from imitators. Today, it’s a functional and aesthetic part of the treat itself. THE COLORS Kisses originally came wrapped in silver foil and, for most of the year, they still are. The holiday colors shown here made their first appearance in 1962. THE SIZE These days, bite-size portions are everywhere, but Kisses helped pioneer the idea. Each Kiss is about .16 ounces, and a serving size is nine of them. THE SHAPE The distinctive onion-dome profile results when an extruding machine spits out a blob of chocolate, which is then left to cool. The shape is trademarked. Fast Facts 1893 Milton Hershey decides to make milk chocolate. 1907 Kisses go into production. 1962 Green, red and silver foil…

Specs Claim to fame Jonathan Cude, the father of Bella and Seraphina Cude and CCO of McKinney, enjoys busting myths. Base Durham, N.C. Twitter @jcude Even if you’ve only been working in advertising for a week, you’ve probably heard, or maybe even said, “What we need to do is find the white space.” Yes, of course, the white space. The space no one else owns, that’s just sitting there, like a pristine, snow-covered field in the upper right-hand quadrant of an X–Y axis, waiting to be tapped for its unfulfilled potential! The problem is, there is no such thing as white space. Because there’s no white space when we’re talking about human beings and the reasons they want certain things. Remember Maslow’s hierarchy of needs? Essentials like breathing, food, water,…

The misconceptions about big data are all around us and it starts with the data itself. When it rains, you can’t just drink the water. It must be collected, purified, bottled and delivered for consumption. Big data works the same way: It’s a raw resource that is a few important steps away from being useful. A few weeks ago, I had the opportunity to sit among a group of about 40 marketers representing brands, agencies and publishers. The only brief to the group at the start of our discussion was the question, “Is data dead?” Every member of the group thought data’s best days were still ahead. But, we all agreed, action needed to be taken to make it more effective… and to ensure its effectiveness moving forward. We landed…

Inviting someone to a party only to turn them away at the door is bad manners. Spending money to draw consumers to your website and then sending them somewhere else to transact is bad business. But that’s just the kind of experience many people are having today, according to a new e-commerce report. Brands are spending billions each year to raise awareness, foster trust and engage consumers on their websites and digital properties. But when site visitors are ready to buy, they’re redirected to retailers to purchase products. This is a missed opportunity to give loyal consumers what they want, not to mention make a sale. BrandShop, which builds digital commerce solutions for some of the world’s best-known brands, just surveyed more than 1,000 consumers in the U.S. for its…

1960 Founded in 1925 in St. Louis, the Rockettes have been performing their annual Radio City Christmas Spectacular in New York City since 1933. The troupe will star in nearly 200 separate shows this holiday season. Adweek (USPS 458870, ISSN 1549-9553) is published weekly except three issues in January, November, and December; four issues in February and May; and two issues in July and August. Publisher is Mediabistro Holdings, LLC, 825 Eighth Avenue, 29th floor, New York, NY 10019, (212) 493-4100. Subscriptions are $249 for one year, $449 for two years. Canadian subscriptions are $299 per year. All other foreign subscriptions are $349 (using air mail). Subscription inquiries: (877) 496-5246; outside the U.S.: (845) 267-3007. Registered as newspaper at the British Post Office. Canadian Publication Mail Agreement No. 41450540. Return…