Innholdsfortegnelse for December 5, 2016 i Adweek

Last week, Kellogg’s followed in the footsteps of brands like Allstate, EarthLink and others by announcing that it would pull all of its advertising from alt-right news site Breitbart. “We regularly work with our media-buying partners to ensure our ads do not appear on sites that aren’t aligned with our values as a company,” Kris Charles, a spokeswoman for Kellogg’s, told Bloomberg. In response, Breitbartwhose controversial former chairman, Steve Bannon, was recently appointed chief strategist under President-elect Donald Trump—encouraged its readers to boycott the cereal maker, calling its decision to pull its ads “as un-American as it gets.” FACT Kellogg’s spent nearly $900k on ads last year. MOOD BOARD The Week In Emojis Starbucks CEO Howard Schultz to step down. Netflix enables offline viewing for smartphones and tablets. Snapchat Spectacles…

When I was a kid, I straight-up loved Kiss. I was drawn to the makeup-wearing, leather-clad, blood-spitting, loud-playing band like a full-on groupie, buying every album and putting on face paint and singing my goddamn lungs out. In hindsight, the music was secondary to the mythology swirling around my head about the band, which is to be expected—because when I listen to it now, its music actually kinda blows. Still, Kiss is a band with a clear story behind the characters—the hopelessly romantic Starchild; the long-tongued Demon; the otherworldly Spaceman; and the Cat with nine lives (mainly surviving drug overdoses). I’d obsessively stare at their album covers, break down the deep meanings of their lyrics, and I even joined the Kiss Army to be part of their story. Even at…

As with much of the world, 2016 was a turbulent time for the ad industry, with clients churning through agencies and high-profile execs being ousted amid controversy. Given this backdrop of instability, it’s no surprise our Agencies of the Year would exemplify stable leadership, strong vision and a commitment to quality. Global winner Ogilvy & Mather Worldwide generated its best work in years while smoothly transitioning to a new era with incoming CEO John Seifert. Droga5, our U.S. AOY, set the bar for creative quality and cohesive culture that scales with its dramatic growth. And our Breakthrough agency, Venables Bell & Partners, vaulted to new heights with work that earned worldwide respect for the independent shop. Congratulations to these three agencies, their employees and their clients.…

STATS WINS Sheraton Hotels, Westin Hotels, One Medical Group, Facebook, Dobot, Hillary Clinton NEW ASSIGNMENTS PlayStation Store, Reebok China LOSSES Adidas Golf project work 2016 REVENUE $47 million, up 33 percent STRATEGIC MOVES Partner and executive strategy director Lucy Farey-Jones resigned to launch a consultancy; creative director Justin Moore joined from Goodby Silverstein & Partners. Cultural relevance can be bittersweet, as Venables Bell & Partners learned in 2016. Just as the agency and client Audi were negotiating to use David Bowie’s “Starman” in a Super Bowl ad, the rock icon tragically passed away at 69. Then the independent agency scored a chance to work on Hillary Clinton’s presidential campaign, only to see her lose in what founder and chairman Paul Venables calls a “heartbreaking” election. But it was, in all,…

Dec 12 Ads of the Year A look back on 2016’s best and worst in advertising, branding and design! Featuring THE YEAR IN REVIEW Jan 2 CES Preview A guide to making the most of your time at this year’s international CES show. Jan 16 Brand Storytelling Spotlight on the winners of Adweek’s inaugural Arc Awards and why you should be at the Brand Storytelling Conference. SPECIAL SECTION BRAND STORYTELLING GUIDE Jan 30 Super Bowl A play-by-play preview of the brands vying for fans’ hearts and minds on game day. Feb 13 Media Agency of the Year Our annual salute to 2016’s standout media agencies. Feb 20 The Mobile Issue An in-depth look at the latest innovations and trends in mobile media and marketing. SPECIAL SECTION MOBILE MARKETING GUIDE ALL…

‘It’s sales first, art second, but the two are tied very closely together.’ Daniel Harmon, Harmon Brothers There’s a common thread that runs through Ron Popeil, Billy Mays, a motor-mouthed gal with a mortifying case of adult acne and a handsome prince whose sidekick is a pooping unicorn. It’s the persuasive personal touch. And it’s one of the reasons that the decades-old infomercial—that wee-hours, hard-sell ad format—is suddenly fashionable again, with new twists for the digital era. The crop of successful long-form ads released recently includes Poo-Pourri’s scatological walk through time with the brand’s fan-favorite spokeswoman Bethany, the return of Squatty Potty’s adorable (and flatulent) mythical creature and a pimply coming-out party for a startup called Nerd Skincare. “People want to buy from a human who’s talking to them…

Every year, more and more people are opting to skip the long in-store lines that mark the holiday shopping season in favor of buying directly from their smartphones—and, as a result, advertisers’ budgets are moving with them. Analytics company IronSource tracked brand spend across the mobile app ecosystem during the Thanksgiving shopping period (specifically Thanksgiving Day through Cyber Monday) to find out just how advertisers are targeting consumers on their smartphones. “What was most striking about our findings was the increased role video played,” said IronSource CMO and co-founder Omer Kaplan. “We know mobile video is the fastest-growing ad unit out there, and with video taking the lion’s share of ads served this holiday weekend, it’s clear that advertisers are going all-in on the format.”…

THE LABEL Suggestive of craft paper, Tito’s label is simple and homespun, very much in keeping with what homemade moonshine might look like. THE CLAIM Tito’s distillery has grown so massive that “handmade” strains credulity a bit, but it remains an integral—and successful—part of its brand image. THE BOTTLE Pricey imported vodkas often boast fancy bottles—which customers wind up paying for. Tito’s simple, no-frills bottle helps keep the price down. THE DRINK So popular has the brand become that it’s now a “call drink,” meaning that people order a cocktail by name: “Gimme a Tito’s martini,” for example. Bertito Beveridge—“Tito” to everyone—likes to tell the story of how he first tried to get into the liquor business in 1993. The Texas-born geophysicist-turned-mortgage broker, who’d begun adding flavors to store-bought vodka…

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A week before Thanksgiving, dozens of sharply dressed young men and women began arriving at Taco Bell’s headquarters for the fourth annual Friendsgiving feast, which included rolled turkey tacos and turkey-and-stuffing-filled “Golden Quesalupas.” While the event is usually exclusive to social media influencers and celebrities, this year, Taco Bell had one special seat for everyone—and anyone—by broadcasting the dinner on Facebook Live. “One of the requests we always get from fans is that they always want to experience the event with us,” said Jozlynn Rush, Taco Bell’s social and digital strategist. As many as 150,000 people tuned in for the dinner at any given time. The video, which first appeared on Nov. 17, has since reached 1.2 million views—without a single ad. “It was pretty amazing,” said Rush, who added…

W.G. Barnard used some scare tactics, along with an extensive product demo, to hawk his “miracle machine” Vita-Mix on TV in 1949. “Without health, you’re a miserable failure,” he said to viewers. Celebrity-shilled acne remedy ProActiv rakes in $1.7 billion a year. Perfect Bacon Bowl shipped 2 million units in its first few years on the market. The period between 1984, when President Ronald Reagan deregulated TV, and 1995 saw an explosion of direct-response ads. Consumers have bought more than 17 million Pocket Hoses. The Discovery Channel series PitchMen featured Billy Mays, Anthony Sullivan and execs from Telebrands, one of the world’s largest infomercial marketers.…

Why the move from Univision to Entercom? Entercom and Univision are similar in that each is the best kept secret in its industry. My role at Univision was to relaunch the brand and have it be recognized for the audience it can deliver and for its opportunity to compete with the English-language broadcast networks. I had a great run at Univision, and I love that company. Entercom is the fourth-largest and best-performing radio broadcaster in the country. I want more people to be aware of that. Similar to Univision, my job here is to be a brand architect, and to make sure that Entercom receives the recognition it deserves. You are the first chief marketing officer for the company. What are some of your responsibilities and expectations for this role?…

STYLE I Want Candy Judith Leiber Couture Clutch $4,995 Give any holiday party ensemble a serious upgrade with this ultra-luxe sparkling clutch. The peppermint candy-shaped minaudière from couture handbag designer Judith Leiber is completely hand-encrusted with red and silver Austrian crystals and lined with lambskin. The delicate chain strap can be tucked inside or worn over the shoulder—perfect for the dance floor! Buy it: neimanmarcus.com GIFT Glam Squad Glossier Black Tie Set $50 Going from day to night is a cinch with this soirée-ready set from cult beauty brand Glossier. It includes a long-wear eyeliner, shimmering highlighter, vitamin-infused lip gloss and quick-dry nail polish in Glossier’s signature pale pink—all wrapped up and ready for gifting (or keeping!). Buy it: glossier.com PARTY Bottoms Up Edie Parker Coasters $195 Accessories designer Edie…