Innholdsfortegnelse for November - December 2022 i AdNews

Images from the finalists for the Ad Campaign of the Year – Sponsored by Quantcast This year the AdNews Agency of the Year awards, with TikTok as presenting partner, was judged by 80 senior marketers. These judges were overwhelmed with the quality of entries, making it difficult to create a list of finalists. The winners will be announced February 23, 2023, at The Ivy Ballroom, Sydney. Thank you to our sponsors: Presenting Partner TikTok, and Supporting Partners ACM, AMOBEE, Audience360, Captify, FOXTEL Media, Google, Little Dot Studios, NOVA Entertainment, PubMatic, Quantcast, SEVEN, SAMSUNG Ads, Twitch, Vistar Media. Associate Partner Extreme Reach The finalists: A. Creative Agency of the Year • The Royals • BMF Australia • Special Australia • Thinkerbell • The Monkeys Australia, part of Accenture Song B. Media…

Investigation Everyone in Martin Brown’s industry (he is general manager at Nestlé Oceania) has supply chain issues, with the topic of conversation pallets of goods and a shortage of talent. However, now there’s something different. Brown, the chair of the AANA (Australian Association of National Advertisers), speaking at the Effies, an in-person event for the first time in three years: “We're leaning into a period of inflation, which is the most significant spike in 40 years. “It's new ground for all of us. We are asking consumers to pay much higher prices for products than ever before and we're doing that at the point in time where their real incomes are dropping. So it's a fantastic test of brand loyalty right now. “We're also going into boardrooms and we're asking…

The brief for the campaign by Thinkerbell and UM media was to compel people to "live life like beer depends on it", as beer’s survival really does depend on how we treat the planet. The spot features a beer drinker, detailing the detrimental effects, pollution, and our carbon footprint has on the earth, placing the simplicity of drinking a cold bottle of XXXX Gold on the beach at risk of extinction. The work was underpinned by a range of out-of-home and digital executions across heartland Queensland and regional New South Wales, highlighting the brand’s latest Give a XXXX positioning. Jim Ingram, chief creative tinker at Thinkerbell: "Give a XXXX is a brand platform that will run for years. "It has already anchored a lot of work including the XXXX and…

Meet the Team Faulks, having previously served as a director at KPMG, was brought in to revitalise the 94-year-old industry body, something that Martin Brown, chair of the AANA, said he was “extremely well placed” to do. Faulks joins AANA with a strong balance of business, government and industry experience, including stints in the corporate sector and the ABC. “At KPMG, I set up a national business in their branded marketing division, and that was about building trust and reputation. “I think the board was attracted to knowing not only how to run a business, but also the elements around building trust and reputation, which is so crucial in our industry.” Upon taking up his new role, Faulks said he has been “blown away” by how welcoming everyone in the…

Initial thoughts on the Brief? How do you sum up 2022 in one image? This year has been a big one, transitioning back to the office and normal life, experiencing, and witnessing global events, and of course, inflation. it’s been a year of us running head-on into the future. And the advertising industry has felt this so acutely with the rise of AI and its place in creativity. So, when we pitched an AI generated cover, the air almost got sucked out of the Zoom. Do we dare use a tool that every creative feels at least a little bit threatened by? But this feeling made us realise that creativity and AI has been one of the biggest industry topics this year. The automation revolution is coming, and how do…

Spotlight AANA's invite-only dinner A place at the table is the Australian Association of National Advertisers (AANA) exclusive dinner series gathering senior marketers at a renowned restaurant. The latest Sydney event was the first AANA event Josh Faulks attended as the new chief executive officer of the peak industry body. Effie Awards The annual Australian Effie Awards held at Doltone House saw The Monkeys, part of Accenture Song, named Effective Agency of the Year for the third consecutive year and Special Australia awarded The Grand Effie for its ‘Tonight I’ll be eating… for Uber Eats Australia’. AdNews Sydney L!VE This year the theme Metaverse: The Next Ad Frontier, dug deep into a the new world and opportunities of the metaverse. Speakers included Alexandra Sloane, marketing director at Meta ANZ, Ridley…

Australia has officially overtaken the US as the biggest podcast-listening nation in the world, according to The Infinite Dial 2022, a comprehensive study of digital media behaviour from Edison Research. So while the podcast industry boomed during the COVID-19 lock-downs, digital audio listeners have continued to grow by nearly 78% since pre-pandemic days. With hybrid work remaining dominant, industry podcasts are used as a way to connect our increasingly dispersed workforces - it’s certainly more digestible than a lengthy email from internal communications or a workshop with three hours of travel time. The number of people who listened to a podcast in the last month has surged to an all-time high at 40%, up from 37% year on year. On average, podcast listeners tune into six to ten podcasts a…

Regular Designed by and for a creative agency Through the elevator doors on level four, you arrive at Thinkerbell’s new North office, but unlike typical offices, guests are greeted by two front doors, one green and one pink. Which would you pick? The measure door which is green? Or the magic door which is pink? Paul Swann, executive creative tinker at Thinkerbell, told AdNews: “The two front doors are embedding our brand’s notion of duality from the outset, as we have the thinker and the tinker, the pink and the green. “We all come into the same office every day and it just felt like it'd be interesting to give people a choice. “We're a creative business and we wanted to challenge convention from the outset.” Channeling a ‘hotel lobby…