Welcome to 2021. It took its time but we made it past the cliff-like drop in business, the contraction in media bookings, the enforced lock-downs, worry over health and the future, and which way went the mute button.
The Australian industry innovated on the run, talked to clients and staff, and listened, acted and emerged stronger.
Along the way, change accelerated — the importance of digital; remote working; office real estate hierarchy became meaningless; that transparency engenders trust.
We struggled to find ways to describe what was happening. In the process, we kept inventing buzzwords. COVID-19 created a series of phrases and words now in common usage, many of them descriptive of what was happening, such as social distancing, lockdown and elbow bump.
The New York Times lists: “brand heat”,…
