Innholdsfortegnelse for September - October 2020 i AdNews

The best advice I can give for working from home is to follow the same routine as a day at the office. Get up, get dressed in business clothes (turn your back on those tracksuit pants, they are for relaxing) and sit down. Take your eye off the couch, sit up straight, concentrate. Get on with what you do best. When the work day ends (and be strict on the timing of that), get changed into non-work clothes. Home life resumes. It worked well for me as a foreign correspondent operating out of a house with dodgy communications and a dangerous pedestrian streetscape. But what about life? Homes are for living, not working. Relaxing, for creative pursuits and for socialising. The invasion of professional life into the home, where it…

Likely to go down in history as one of the most unprecedented years to date, AdNews called on VCCP to create a cover that reflected this edition’s investigation into the question on everyone’s lips: What’s next for adland? What were your initial thoughts on the brief at hand? It was both exciting and overwhelming. There was such a wealth of ways in, ranging from dystopian media landscapes to more optimistic industry transformation. Post first brief chat, what went through your mind(s) and what were the next steps you took as a team? The whole creative team had a crack at the brief, exploring directions inspired by the thought-leadership of VCCP’s Charles Vallance, the WFH experience, to the more emotional aspects of the pandemic’s impact. How did you know you’d landed…

Social media companies did, unsurprisingly, better than traditional media owners in weathering the impact of the COVID-19 pandemic, and more briefly the bushfire crisis, on their advertising revenue. Brands turned to the platforms, particularly Instagram and Snapchat, for their ability to provide cost-effective, quick ways to reach customers who were spending less time around their brick-and-mortar stores and more time on screens. As we entered weeks into the pandemic, particularly during strict stay-at-home orders in March and April, people weren’t just using platforms to keep themselves entertained, they were increasingly shopping online, and platforms that rolled out tools to make this experience easier benefitted the most. Like almost all media channels, social media experienced a surge in users as people were stuck at home to slow the spread of COVID-19.…

The intelligence team at Dentsu has since April been surveying 400 random Australians each week: WFH Three quarters (73%) want to work from home more often once coronavirus is over. Half (49%) say this has a positive impact on their mood and 53% say work productivity has increased. Feeling safe Months of uncertainty have left consumers craving safety, both from a health and financial perspective. COVID fatigue turning into a cry for guidance and confidence. Brands Supermarket chains are the most praised brands during the crisis. Expectations: • NSW: 22% want brands to help them contribute to the response • VIC: 41% value companies that respond to the outbreak • QLD: 41% think brands should advertise as normal • WA: 47% think brands should stay silent on the issue •…

S4 Capital, the pure-play digital advertising group started by Sorrell, the founder of WPP, is in a sweet spot in the market, serving the tech, health care, online shopping, in-home entertainment and gaming sectors, all doing well during the pandemic. “COVID-19 is a burning platform and has accelerated the speed of digital transformation and disruption,” Sir Martin told AdNews. Deals From our point of view, and without making light of it, I have to say the lockdown is pretty productive. Obviously from an inter-personal point of view, it makes life difficult but it hasn’t prevented us from pitching effectively for business. Although we prefer land and expand, as we call it, rather than set pitches, it hasn’t prevented us from doing deals. WFH One of the things that COVID has…

Andrew Sherman The Transition Coach founder Andrew Sherman helps people deliver results with an evidence-based approach to coaching, combined with the benefit of practical industry leadership experience. Before becoming a coach, Andrew was a founding director of M&C Saatchi in London and managing partner in a startup media buying company called Walker Media. In 2004, Andrew moved to Australia to join Publicis-owned Zenith Media before making the transition to become an executive coach. Esther Clerehan Esther Clerehan is Australia’s most experienced creative talent specialist. For more than 30 years, she has helped shape some of the world’s most successful agencies. Esther has been CEO of CLEREHAN since 1993. She has been champion, confidante and coach for a generation of creatives. She is an AWARD committee member and former chair of…