LISA TAYLOR
Yakkazoo ECD
It’s been incredibly interesting to see how creatives have, dare I say the word, “pivoted” to stay relevant in this current climate. Striving not to be tone deaf, there have been examples when it goes too far one way or the other. I believe in times such as this that people want, above all else, authenticity in our creativity.
CATHERINE ALEXANDER
The Hallway senior copywriter
This year has been wild. So, hat tip to anyone who got work out into the world during these crazy times — it’s not easy. There was a spectrum of emotions that came with the pandemic: anxiety, stress, fear, boredom and a sense of togetherness. For me, brands that alleviated and aligned with these emotions while staying true to their brand…
