Innholdsfortegnelse for September 2019 i AdNews

Ruslan Kogan, founder of the highly successful Australian online retail business kogan.com, spends much of his day at his computer making minute adjustments on his website. He once told me: “We’re a statistics business masquerading as an ecommerce company. Every decision we make ... is driven by data and analytics.” His day is an indicator of a trend to a sweaty real-time process, to find and ride digital waves, create winning ads, attract customers, make sales. And to try to master this juggling trick in real-time, many are experimenting with machine-created copywriting. Currently AI (artificial intelligence) copywriting is more an accelerated version of copy-testing at scale, says Jason Davey, Ogilvy Sydney’s Head of Experience Technology. “People are using AI to generate thousands of variants quickly, and then celebrating any uplift…

Do you have a pic for our October edition? Email adnews@yaffa.com.au Comms Council The Communications Council hosted its first Agency vs Agency netball competition in Albert Park with 15 Melbourne agencies taking to the court. Noisy Beast took home the winning trophy, while Fenton Stephens won the best-dressed prize for the team’s unicorn costumes. Nine’s Big Ideas Store Nine brought back its Big Ideas Store for a second year to educate and engage clients on the capabilities of its strategy, insights and content creation team Powered. The pop-up was open for a week in Sydney and Melbourne. AdNews Podcast returns AdNews jumped back into the studio recently to chat with MediaCom Chief Investment Officer Claire Butterworth and Publicis Media Exchange Commercial Director Jodi Fraser. Theright.fit Online talent platform…

The video landscape has never been more complex ... new consumer access points and formats are continuing to fragment the market. What is your vision for the business across the next 12 months, and the next five years? Over the next 12 months, we are making it a priority to educate the market on Xandr, and our premium technology offerings for buyers and sellers of digital advertising. We are introducing platforms and tools, built on AppNexus technology, that enable buyers to reach their target audiences at scale and across screens, and for sellers to unlock the full value of their inventory and improve the experience of their consumers. We will continue to introduce new features and products that optimise the business needs of our clients as the industry evolves, while…

Allison Charles – Group Sales Manager, Pacific Magazines Allison entered Pacific at a time in which her sales team required rebuilding. She did not have a full team to support her entry into the business, was required to understand a new publisher network and needed to establish client relationships across all market categories. A big task for any new manager. Judges said: “Allison showed strong leadership across business strategy, process development, client and revenue growth, and recruitment all while trying to grow a new, under-resourced team. She identifies and removes roadblocks for her team and looks for opportunities to empower and develop them in order to achieve business results.” Christopher Stobbs – General Manager, Operations and Technology News Xtend, News Corp The nominee for Chris stated that he is “extremely…

Nothing is impossible. Some might say Charles and Maurice Saatchi set the bar pretty high back in 1970 with this tagline. But, the legacy and mindset still live on today. Upon joining the agency, Anthony Gregorio, Saatchi & Saatchi CEO for ANZ, certainly began to understand that these words were more than a tagline. “This spirit permeates everything we do: we believe that anything is possible for our clients and we hold each other accountable every day to ensure whatever we do is the absolute best it can be.” Taking over the reins in 2018, Gregorio made the leap to an agency that he has always considered “the best brand in advertising”. “It’s a privilege to finally be working here. For me, the reputation of the business has always been…

A bit of background on all of you, hometown, education, family, interests/hobbies? Jamie: Sydney born and bred, Newington College, Macquarie University. I’d describe myself as brand planner, entrepreneur, dad, husband, coach, counsellor, surfer, skier, fisherman, philosopher, budding musician. Live in North Bondi with my first and only wife Skye, three school-age kids, one cat, one dog. Rob: I’m from Adelaide, Campbelltown High SA, Guitarist. Paul: Grew up in Marlow on the Thames not far from London, an area famous for the Henley Regatta and producing some quality rugby talent, and I have always loved the game. I read English literature at London University, was a graduate trainee at Ogilvy & Mather London and in 1987 was exported to Ogilvy Sydney heading up the American Express business. In 1989 I became…

Time in current role/time at the company? Seven months. How would you describe what the company does? We make provocative ideas happen. What do you do day-to-day? Hang in the kitchen waiting for snacks and annoy my friend Harold (pictured). Define your job in one word? Fart producer. I got into advertising because? Because Mum dragged me in. Who is your right hand person/ who guides you day to day? Mum and the IT boys. Whose job have you set your sights on in the future? Group Chief Creative Officer aka Justin Drape or Scott Nowell. They get better snacks. Where do you turn for inspiration? The kitchen. My favourite advert is? Can’t stop watching the lamb spots (drool) MLA “New Australialand”. My best trick is? Puppy eyes for snacks.…

Proudest moment/greatest achievement? AG: I’ve only been here 16 months so hopefully there are lot of great moments to come. From a work perspective we’re really proud of the new Bank of Melbourne campaign. Also our new business record has been good and to welcome back a brand like NRMA, for whom we originally created the “HELP” brand line, was a good feeling. MR: Firstly, getting the job as an account manager at Team Saatchi in 1997, as a young lad from Perth. More recently, helping the team put Saatchi & Saatchi back on to a sustainable growth trajectory after some instability. Winning St.George Bank then Bank Of Melbourne and BankSA. Opening a Melbourne office and seeing that thrive. Acquiring MercerBell back in 2016 to broaden our capabilities in customer…

Pauly Grant Pauly is Chief Talent Officer at Publicis Groupe. She has more than 20 years’ experience in Human Resources, Operations, Organisational Transformation, Employee Engagement, and Training and Development. Pauly has spent the last 12 years in media, more recently expanding her remit to encompass the creative sector. She is an extremely passionate culture leader, driven to help people become their best selves both at home and at work. Katrina Hatfield Katrina is General Manager of Sales and Marketing for Commtract, an online marketplace for communications professionals. Katrina started her career in marketing in 2008 and worked for ANZ in Singapore and Hong Kong, returning to Melbourne in 2013. She is now happily back home in Sydney and working for a fast-moving tech start-up within the recruitment world. Andrew Sherman…

Justin Milne, Chairman, MYOB, non-executive director at TabCorp and NBN Co “I started working with Rob Belgiovane in the late ‘70s and found him to be precocious and brilliant. A guy who simply had a tap-nerve into how Australia was thinking. Over the years, our paths have crossed and re-crossed, and when he joined forces with Paul Williams and Jamie Mackay, I was delighted to be able to work with all of them. BWM produced some excellent work for OzEmail on an absolute shoestring but the OzE-Male campaign was controversial and hugely successful. Then I went to Telstra and the lads came too. The budgets were much more handsome but their work, especially with the famous “Great Wall of China” spot was fundamental to BigPond’s popularity and success. They have…

SALIFE is the state’s biggest-selling lifestyle magazine with a reach of over 86,000 per month. Each month we inspire our readers to experience the best of what the state has to offer by taking them inside the state’s most spectacular homes and idyllic gardens. SALIFE is entirely produced in South Australia, written by locals who are always looking to discover our state secrets. Sold through 250 newsagencies and independent outlets state-wide and displayed in the Qantas and Virgin lounges in Adelaide and Melbourne, SALIFE is widely available. SALIFE is the perfect place to promote your message. Contact us today to discuss advertising options. Our sister publications: Brooke Seward 08 8224 1665 brooke@salife.com.au Find us online at salife.com.au SALIFE magazine is produced by Solstice Media…

GLENN DALTON, Hardhat ECD I’m influenced by authenticity, which is why I hate most influencer marketing. Influencers are big right now. Literally half of them have big muscles or big boobs, or sometimes both. What many aren’t big on though is believability. Brands need to be careful about which influencers they partner with, otherwise the only thing people will see in the post is the paycheck. KATIE MORRIS, The Royals, Social Media Manager It can be good, bad, ugly, and just plain embarrassing, but there’s no denying that influencer marketing works when it’s done right. As these ads show, it’s not always about a big budget, or how often you show the product for brand recall. At the heart of it, our audiences are looking for authenticity – not necessarily…