Apart from being 3D software providers, what do The Foundry, Pixar, Side Effects, Adobe, Unity and Unreal have in common? They’re all part of a pricing revolution that’s radically changing the way we pay for the tools we use.
“The biggest change in pricing models recently has been the introduction of rentals,” says Tim Flett, sales director for Escape Technology, a London-based reseller of digital software. “Firms such as Autodesk, The Foundry and Adobe have all seen increased demand for this flexible licensing model.”
More and more people are transitioning from 2D to 3D. Addressing indies, hobbyists, wannabe game developers is now a priority for any software vendor This is making high-end tech more affordable for smaller studios, he adds. “Subscriptions give customers access to the latest versions, maintenance and…
