For the first time in recent memory, the new artist Grammy race is wide open.
Among this year’s nominees — Anitta, Omar Apollo, Domi & JD Beck, Muni Long, Samara Joy, Latto, Måneskin, Tobe Nwigwe, Molly Tuttle and Wet Leg — there is no obvious front-runner.
Though Latto’s “Big Energy” had a major breakthrough by reaching No. 3 on the Billboard Hot 100, and Anitta has long had success in Brazil, there isn’t one artist who looks like a favorite this year — none of the new artist nominees even bleed over to the other categories of song, record and album of the year. However, many of the rising stars have a not-so-secret weapon in common: TikTok.
As the short-form video app has cemented itself into the music industry’s ecosystem…