BY THE END of 2013, BuzzFeed was having it all. Our traffic hit 130 million unique visitors a month, riding Facebook’s relentless growth. Some of our competitors had begun to imitate everything we did, which mostly amounted to making lists. Others promised to do the same thing we were, but without the embarrassing memes. In Silicon Valley, an ambitious former Goldman Sachs banker named Carlos Watson persuaded an old friend, Laurene Powell Jobs, to finance a website called Ozy that would aim to be a smarter, slicker, more socially conscious BuzzFeed. And in that frothy moment, it seemed to make sense for America’s best media company, and its safest brand, to buy us.
Disney, to the degree it had been aware of BuzzFeed at all, had noticed the rather generous…
