In late 1966, the most lauded act in popular music history were suffering serious ennui. The staples of rock music — guitars, drums, twin-track recording gear, punishing touring schedules, three-minute chorus-and-verse singles, vacuous album concepts — no longer sated their creative hunger. Instead, given carte blanche by EMI, they started to dabble not only with exotic instruments — ukuleles, sitars, tablas, darbukas, mellotrons — but also backwards guitar riffs, speeded-up piano solos, epic orchestral segues and avant-garde album concepts.
I mention this because a similar vociferous hunger for experimentation, for expansion of repertoire and, crucially, for improvement has characterised Loro Piana’s approach to textiles since its founding, almost a century ago, in Quarona, Italy. “Our whole history is about innovation in fabric manufacture,” a spokesperson for the brand — 80…
