The demise of The Body Shop throws up various emotions for me as I was a product of the ‘peppermint foot lotion revolution’, as I called it. Meaning I was blessed in my efforts and endeavours by the business that Anita Roddick started with her husband Gordon in the mid-1970s. Starting with one shop in Brighton next to an undertaker (who, perhaps understandably, objected to the name Anita chose), the business grew worldwide over the next decade.
The business grew because of its zany products – marmalade shampoo, peppermint foot lotion, coconut body butter – and a wild disregard for the usual attitudes of business towards the planet. Fair trade, no animal testing, environmental concerns, all combined to make Anita and Gordon’s business credentials seem more suited to a modern,…
