In a nondescript industrial building near downtown Louisville, Kentucky, in February, a few executives from General Electric Appliances set out to stage the division's first hackathon. Louisville is home to the appliance manufacturer, but rather than hold the contest at headquarters, the executives decided to mount it offsite, in cooperation with the local hacker group LVL1. For the past five years, the group's few dozen members—artists, mechanics, IT folks, hobbyists, and even a few of GE's own engineers—have congregated in a grimy workshop to make such varied projects as weather balloons and a fire-breathing animatronic pony. On that winter weekend, they would get to exercise their creativity a little differently.
The hackathon’s rules were simple: GE Appliances donated refrigerators, ranges, and other devices, and over 48 hours, teams raced to…