IF YOU’VE SPENT ANY TIME IN NEW YORK CITY, odds are you’ve heard Sei Less mentioned. Whether it was in a rap lyric, like Travis Scott’s, “I’m out in New York, I’m in Sei Less!” or by following the unmistakable social media trail left by A-listers including Cardi B, Kevin Hart and J. Cole, it’s clear that Sei Less isn’t just a restaurant—it’s a cultural movement.
And the man behind it, Dara Mirjahangiry, has a story as layered and flavorful as the dishes he serves.
Mirjahangiry, the son of Iranian immigrants, came to America as a toddler. Raised in Springfield, New Jersey, his industriousness developed at an early age. “I probably started working when I was 9 or 10,” he recalls, recounting his first entrepreneurial venture shoveling snow and later…