The Apple computer I’m using as I write this story and its subject matter, a BMW R60/2, have something in common. In the early 1980s, long before Apple and its iProducts were household names, Steve Jobs, the enigmatic mind behind the company, rode around San Francisco on a 1966 BMW R60/2.
When Jobs wasn’t riding it, the BMW was parked in Apple’s atrium lobby. Walter Isaacson, author of the 2011 biography/autobiography Steve Jobs, wrote, “Over time, the atrium attracted even more toys, most notably a Bösendorfer piano and a BMW motorcycle that Jobs felt would inspire an obsession with lapidary craftsmanship.” The word “lapidary” has a couple of definitions, one of them being “careful, elegant and dignified in style.”
It’s clear that Jobs felt classic BMW motorcycles offered refined elegance…