Cuddling up in the car, the man and his daughter grin as they look into the camera, giving their best poses. Underneath the photograph is the caption: 'My daughter, my pillar of strength.’ To us, this might just look like a fun family picture, but to women in India, it could mean the start of a new, brighter future.
Indian Prime Minister Narendra Modi recently launched the #SelfieWithDaughter scheme, aiming to address the country’s huge gender inequality problem by getting parents to post pictures with their daughters.
It’s part of the 'Beti Bachao, Beti Padhao Yojana’ campaign, which roughly translates as 'Save Daughters, Educate Daughters’.
The scheme sounds simple, but in a place where being a woman automatically guarantees you a tough life, it’s far from that. On average, 92…