So we know by now that all 2,012 pieces of the Omega Speedmaster Limited Edition 42mm ‘Ultraman’ were reserved as soon as it was launched online on 10 July – in one hour, 53 minutes and 17 seconds, to be exact.
The second edition of the #SpeedyTuesday line, which birthed from an online phenomenon that started as a social media hashtag, and morphed into a clever idea for a limited edition spin-off last year, was expectedly hot off the bat. The question is why, and whether such an e-commerce strategy is sustainable.
Capped at 2,012 pieces and priced at S$9,180 each, the Speedmaster Limited Edition 42mm ‘Ultraman’, in theory, would have made more than S$18 million for Omega in under two hours. Not a bad day at the office, and…