What’s in a name? If a gun weren’t called a “gun,” it would still be just as effective, right? Yes, but perception is key, and the name often makes or breaks our perception of the product. If someone says “rifle,” it doesn’t move me much. If you say AR-15, it’s the same effect. If you say shotgun, again, nothing really. But if you say, “Street Sweeper,” well now you just got my attention because the Street Sweeper must be a more effective shotgun. Right? So, my next question is this, would you rather enter the world of daily carry with a shield or an equalizer? It should be interesting to see how buyers respond.
I’ll be honest. When I initially opened the box of S&W’s latest carry pistol, the Equalizer,…
