ROVER MINI
By the time Rover Group was formed in late 1988, under the ownership of British Aerospace, the Mini was already long past its sell-by-date. At 29 years old and with sales slowing down from a peak production of over 320,000 cars in 1971 to just over 40,000 by 1987, there were rumblings from inside the company that the Mini’s days were numbered – though demand from Japan (which now accounted for over 20 per cent of Mini sales) kept it on life support. As, indeed, did a series of home-market special editions such as the Red Hot, Jet Black, Advantage, Flame, Studio 2, Sky and Rose, which targeted different types of customer, often younger than traditional Mini buyers.
Then, in 1990, came a masterstroke in the form of…
