Korean culture is having a moment. Teens idolise girl groups and boy bands who have skyrocketed K-pop (Keipap, an abbreviation of Korean popular music that fuses Western dance music, hip-hop, R&B and rock) into the world's orbit. In 2024, the International Federation of the Phonographic Industry (IFPI) ranked South Korea seventh among the top 10 music artists worldwide. Flying the ship are the boy band BTS and the girl band Blackpink with 76.6 million and 57.8 million Instagram followers, respectively.
K-dramas (Hanguk deurama, an abbreviation of Korean dramas), Koreanlanguage TV shows produced in South Korea since the '60s, were mainly viewed locally. Now, Netflix offers many options to a global audience, Squid Game, Business Proposal and Crash Landing on You, to name a few. In 2024, the streaming service reported…
