Winning the Cape Argus Women in Business competition was a defining moment for Mamela Nontshakaza and Thembakazi Miller. As founders of AmaSwazi Bakes & Co, they create exquisite home-grown baked goods that celebrate flavour, creativity, and quality. Far from seeing the accolade as just recognition, the win prompted them to reflect on the future of their business.
“We realised we wanted more than a short-term venture,” they explained. “Our goal was to create a brand with longevity, structure, and purpose.”
This led to a strategic rebrand. Previously known as Ezamaswazi Nonzaba Projects, the business is now AmaSwazi Bakes & Co, a new identity that signals a commitment to sustainability, growth, and premium quality while remaining rooted in the home-grown flavours and community spirit that have always defined their offerings. Winning…