Innholdsfortegnelse for June 2024 i Adweek

Ayo Edebiri ACTOR, WRITER, PRODUCER NOTABLE TROPHIES ON THE MANTEL: Ayo Edebiri skyrocketed to fame as chef Sydney Adamu in FX’s critically acclaimed comedy-drama The Bear, picking up a Golden Globe Award, a Screen Actors Guild Award, Critics Choice Award and a Primetime Emmy Award along the way. A WOMAN OF MANY TALENTS: Edebiri has written for shows like Sunnyside, Dickinson and Big Mouth. Edebiri also starred in indie film darling Bottoms, has guest starred on Abbott Elementary and voiced roles in the animated films Spider-Man: Across the Spider-Verse and Teenage Mutant Ninja Turtles: Mutant Mayhem. A ZIG-ZAGGY CAREER: Before finding success in Hollywood, Edebiri initially went to NYU to become a teacher. While there, she gravitated toward stand-up comedy and found inspiration in other successful Black female comedians. RELATABILITY…

Terry Minogue EXECUTIVE VICE PRESIDENT, CREATIVE MARKETING Paramount ‘A MOUNTAIN OF ENTERTAINMENT’: After three years and 15 installments, Paramount+’s brand campaign, “A Mountain of Entertainment,” has yet to disappoint. Terry Minogue is a key reason why, as he oversaw its latest entry, which went viral for “its absurdly humorous storyline involving Sir Patrick Stewart throwing [the animated character] Arnold at a mountain as the band Creed sang.” BUILT FOR TV: Minogue has honed his TV marketing skills for years, helping build brand campaigns for numerous Spike TV properties, such as Bar Rescue and Ink Master, and SyFy. DEFINING CHALLENGE: Minogue is striving to reach fragmented audiences in entertainment with custom offerings across Paramount’s portfolio. To do that, Minogue has a personal mantra that drives the marketing: “On time, on budget…

RICH, POOR, INFLUENTIAL, UNKNOWN—we all poop. It’s the one great equalizer of humanity. But at a mega-crowded event like Cannes Lions, finding a bathroom when you need it most can be challenging, especially if you’re out and about. We polled veteran Cannes-goers on their favorite spots for a clandestine moment of evacuatory escape: CARLTON HOTEL LOBBY For all the staff knows, you’re a paying customer who’s been sitting on the crowded terrace for hours. MAJESTIC BARRIÈRE LOBBY Long-timers begged us not to tell everyone about this luxurious hidden gem, but we don’t gatekeep. THE PALAIS, FLOORS -1 AND 3 Those floors you never go to? They’re your new sanctuaries of solo time. NEW YORK NEW YORK RESTAURANT French waiters don’t care about literally anything, including if you’re actually eating at…

OVER THE PAST FEW MONTHS, Michael Kassan has been quietly signing clients to his new consulting company, 3C Ventures. There is of course the question of whether 3CV, which Kassan is announcing in ADWEEK, should even exist. A Nov. 15 arbitration hearing will determine whether a noncompete should keep Kassan from building a rival to MediaLink, the advisory firm he founded in 2003 and sold to United Talent Agency in 2021. After either being fired for skimming at least $2.3 million in company funds (UTA alleges) or resigning (Kassan alleges), the two are prepared to throw down in arbitration. Kassan, through a spokesperson, said he is confident he can compete no matter what the arbitrator decides. UTA’s position is that if an arbitrator agrees Kassan was terminated for cause, he…

ADWEEK’s annual Creative 100 list honors the most innovative and inspiring creative talent across advertising, marketing, social media, TV and streaming, filmmaking, visual art, and more. This year’s cohort defied challenges to make exceptional work in their respective fields. Summing up the upheaval facing many creative professionals, Geneva Robertson-Dworet and Graham Wagner, creators of hit TV series Fallout, told ADWEEK: “We’ve been facing one existential threat after another for our entire careers.” Many other honorees on this list might say the same—but great creativity is born from change. These are the talented individuals who kept creating anyway, who moved audiences, broke new ground and paved the way for the creatives of tomorrow. They are the beating heart of the industry. Congratulations to this year’s winners.…

Mike Alfaro FOUNDER, CREATIVE DIRECTOR Millennial Lotería GAME NIGHT: After leaving his full-time agency job, Mike Alfaro took his wildly successful Millennial Lotería—a humorous take on the popular Mexican bingo-like game lotería—to new heights. The game, which started as a personal art project, is now available in Target, Walmart, Barnes & Noble and hundreds of small Latino-owned stores across the United States. McDonald’s even reached out to bring an exclusive edition of the game to franchises across Southern California for game nights. Alfaro also partnered with Disney to create 45 unique Millennial Lotería posters for the movie Wish. CHILDREN’S LITERACY: Alfaro wrote and published a line of bilingual children’s books called ¡Sí Sabo! Kids. The first book launched in March and taught children early Spanish vocabulary from street vendors, who…

Micaiah Carter PHOTOGRAPHER LAUNCHING HIS EPONYMOUS COMPANY: The Southern California-based photographer launched Micaiah Carter Photography eight years ago, after graduating from Parsons School of Design with a Fine Arts degree. BLUE-CHIP BRAND WORK: Carter signed with an agency in 2016, and since then, he’s worked with brands like Nike and Apple, and with publications including Vogue Spain and Time magazine. One of his favorite projects was a recent Hennessy campaign starring actors Teyana Taylor and Damson Idris. TO THOSE GETTING STARTED: “Try not to stay stagnant for too long. You really have to go after the things you want,” Carter said. —Olivia Morley Polina Zakharova & Sveta Yermolayeva CO-FOUNDERS Hard Feelings Studio HARMONIOUS CHAOS: As co-founders of design and creative studio Hard Feelings, Polina Zakharova and Sveta Yermolayeva merge visual…

Brandon Drew Jordan Pierce VICE PRESIDENT, EXECUTIVE CREATIVE DIRECTOR Artists Equity DROP THE BEAT: With Artists Equity, Brandon Drew Jordan Pierce wrote a series of Dunkin’ ads for the Grammys and the Super Bowl this year. In one, Ben Affleck collaborates with rapper Ice Spice to announce the Munchkins Drink. In another, Affleck surprises his wife, Jennifer Lopez, with a Dunkin’ branded rap performance as the DunKings, backed by an exuberant Tom Brady and a hesitant Matt Damon. The song—also written by Pierce—would later be released in its entirety, and the accompanying tracksuits worn by the “band” would sell out. A MULTI-HYPHENATE CAREER: Pierce is a veteran of Droga5, 72andSunny and Hulu, where he set up an in-house creative studio called Greenhouse. While at Hulu, he created, wrote and directed…

Kelly Schoeffel CHIEF MARKETING OFFICER Meow Wolf SELF-DISCOVERY: As the first CMO of art collective Meow Wolf, Kelly Schoeffel described the gig as “part archaeologist, part architect, part community-builder, part ticketseller.” After 20 years in the ad agency business, most recently as executive strategy director at 72andSunny, she was drawn to her first client-side job by the group’s “pure artistic expression.” And as a longtime Meow Wolf fan, she “loved being around the messy ambition of it all,” she told ADWEEK. WEIRD AND WONDERFUL: During her 18 months with the brand, Schoeffel helped launch the Dallas exhibit called The Real Unreal, working with agency Preacher on a surreal campaign that featured quirky pop-ups, ’90s-inspired ads and track-suited mall walkers. She also prepped for the second Texas location, opening later this…

Lake Bell DIRECTOR, ACTOR HAT IN THE RING: Though she was outside Dick’s Sporting Goods’ roster of ad agencies, Bell recently pitched an idea for a campaign “as a wild card,” she told ADWEEK, mainly because she’s a longtime fan of the retailer. And her concept—“filmic, comedic nuggets” with friends Kathryn Hahn and Will Arnett—clicked with brand execs, who not only hired her but also committed to a yearlong partnership to boost their ecommerce platform. MINI-MOVIES: “Click on Dicks.com” is the latest work on Bell’s growing commercial CV, which also includes sultry ads for an orange wine from Nomadica, a darkly comic holiday film for hot-selling weed soda Cann, and branded content for Intel and W Hotels. Bell, a prolific voiceover actor and on-screen TV and film star, has been…

NEED A PRIMER or reminder on how to stay safe and sane in Cannes? Here are some of ADWEEK’s proven tips for handling it like a seasoned pro: DO sit in the front row when any friend or colleague is speaking. It means a lot more than you’ll know until you’ve been on stage. DON’T expect a huge crowd for your first-time event or presentation. Cannes is overprogrammed, and audiences outside the main stages are sparse. Plan ahead to turn your talk into online content. No one will know how many seats were empty. DO carry energy bars and a reusable water bottle with you at all times. “Hanger” and heat exhaustion are both very real. DON’T carry your laptop or other valuables with you. Cannes is generally safe, but…

1. WHETHER AI IS DRIVING LAYOFFS AND CLIENT IN-HOUSING Artificial intelligence will likely get a glowing report card on stage, but after hours, you may hear creatives grumbling about how companies are using it to justify job cuts and clients are moving work onto their own teams. 2. THE LOOMING GOOGLE TRAFFIC APOCALYPSE Google’s recent expansion of AI-summarized results, which largely replace the need to click publishers’ links, have the potential to spark the newest wave of plummeting traffic. Google says not to worry, but publishers at Cannes will, in fact, worry. 3. DECLINING INVESTMENT IN DEI Corporate promises made after George Floyd’s 2020 murder seem to have faded, while anti-DEI fervor among racists has only grown on platforms like X (née Twitter). Expect longtime advocates at Cannes to be…

1984 – Cannes Lions finally settled in Cannes. Founded in 1954 as the International Advertising Film Festival, the awards originated in Venice, moved to Monte Carlo in 1955, then alternated between Venice and Cannes for the next three decades. Cannes has been the event’s permanent home for the past 40 years. 1998 – To recognize the burgeoning advertising role played by the World Wide Web (as it was called then), Cannes added a category called the Cyber Lions. The inaugural honoree was the website for photographer Frank Herholdt created by the Hub Communications Co., a London firm. The Cyber Lion lasted until 2017, when the dated term was quietly retired. 2017 – After Publicis ditched all marketing awards shows and WPP chief Martin Sorrell charged that Cannes Lions had “become…