Innholdsfortegnelse for June 15, 2020 i Adweek

In response to ongoing social unrest, brands have stepped up with strong words and big donations supporting the Black community. Some are also taking a harder look at themselves and considering, “Are we really showing that Black Lives Matter?” Many have already begun making changes. Two days after Bubba Wallace, the only full-time Black driver in Nascar, called to ban the Confederate flag from the sport’s events and venues, race organizers did just that. Diversity and inclusion is coming to the very top. Harper’s Bazaar just hired its first Black editor in chief, Samira Nasr, in its over 100-year history, while Reddit co-founder Alexis Ohanian stepped down from its board of directors and encouraged them to replace him with a person of color. The board honored that request by hiring…

It took about a week in quarantine for One Day at a Time co-showrunner Gloria Calderón Kellett to begin thinking about how to bring her program back. One Day at a Time, the Latinx family sitcom that moved from Netflix to Pop TV in March, had been forced to shut down filming in mid-March due to Covid-19, meaning the series would go on hiatus just six episodes into its fourth season. But Kellett, feeling like the show’s voice was needed during the pandemic, began looking through previously written episodes to see if there was a way to reimagine a script without a live-action shoot. “We had just thrown together a little quarantine promotion that all of the actors were happy to do, and I thought, ‘Is it possible that we…

In its 2020 U.S. Store Closures report, research and advisory firm Coresight Research estimated that there would be 20,000 to 25,000 store closures this year, up from a record 9,800 in 2019. That means we really haven’t seen anything yet as far as the alleged retail apocalypse goes. Odest Riley Jr., CEO of WLM Financial, agreed that many small businesses won’t reopen following the pandemic because competitors like Amazon, Costco and Walmart had the infrastructure and capital in place to bring in customers—and they’ve also taught consumers to shop online. While neither Amazon nor founder Jeff Bezos has commented on future plans, the increase in available inventory certainly presents an opportunity for a deep-pocketed platform like Amazon, which is omnipresent in online retail but has had a more modest physical…

Over the past few months, optimists have focused on what we can all learn from the pandemic, including the health and economic crisis it has created. For the marketing and advertising industry, this crisis has served as a catalyst to hyper-focus agencies on what they do best, regardless of discipline: addressing a client’s business problems and solving them through creativity. And there isn’t a more urgent and unprecedented global problem as the current pandemic with ramifications across health, society and economic sectors. Here are three key areas where new habits and behaviors have been adopted that are hopefully here to stay: CLIENT/AGENCY RELATIONSHIPS An area often referenced is how to improve the client/agency relationship. The 4A’s has offered management guidance to its members, which usually starts with communication. The crisis…

You’ve already put in the hard work, gain the recognition you deserve. Honoring Agencies and Marketing Service Providers, large and small, who have achieved significant growth over the past three years (2017-2019). Start your submission today at adweekfastestgrowing.com (Deadline: 6/22) Honoring the best in outdoor and out-of-home advertising. We may be in our homes now, but we can still celebrate the most innovative, creative and strategic out-of-home advertising. Enter today at adweekoohawards.com (Deadline: 6/22) Honoring the best brand-side marketing teams in the business. Now accepting entries for best brand-side marketing team efforts across over 30 categories, from print to cause-related initiatives to partnerships. Where does your brand’s team shine? Submit your stars at brandweekconstellationawards.com (Deadline: 6/29) Celebrating the year’s most creative media plans and executions from around the world. For…

In recent weeks, brands have begun wading into the conversation about racism in America. But P&G has been there for years, and released another powerful spot calling on white Americans to do more to stamp out racism. “The Choice” is the brand’s most direct appeal to the public yet, and follows groundbreaking ads like “The Talk” in 2017 and “The Look” last year. The ad was created by Cartwright, the L.A. agency launched by Keith Cartwright just two weeks ago, in partnership with Grey New York.…

Adweek Education Institute for Brand Marketing™ A complimentary interactive program for marketers designed in collaboration with IBM Watson Advertising and Adweek. Join today to get started at adweek.com/ibm Adweek Video Series Top of Mind The industry’s top CMOs and brand officers sit down with Adweek to share what’s Top of Mind. Tune in at adweek.com/topofmind #AdweekTogether Live discussions on working through the coronavirus crisis, together. adweek.com/together How S#it Works Experts take on the biggest industry trends and explain how they work. adweek.com/howitworks I’m With The Brand Explore the exhilaration and exhaustion of brand building with founders and funders. Check it out at adweek.com/imwiththebrand Adweek Presents: The Way Forward A weekly Adweek Pro member exclusive video series focusing on how brands are quickly adapting their businesses. adweek.com/thewayforward Adweek Webinars Adweek’s webinars…

The novel coronavirus pandemic has brought Gen Zers’ lives to a grinding halt: graduations canceled, first jobs delayed, proms held virtually. And on top of that comes the economic stress and worry that a loved one might contract the virus. DoSomething surveyed consumers between the ages of 13 and 25 about their concerns surrounding the pandemic with a focus on the sorts of messaging they’d prefer to see from brands during this time and how these brands can engage their consumers to actually make a difference. For instance, those polled say they look to brands to provide factual information and want to see how brands are protecting employees. Ultimately, this generation is pushing for brands to not gloss over stressful, troublesome times, going beyond canned, insincere statements. They want to…

#SOLIDARITEA “And that’s the tea” is the modern way of serving up truth, and two English tea brands doled out a whole pot of it last week. When a Twitter user said they were “dead chuffed that Yorkshire Tea hasn’t supported BLM,” the brand responded with, “Please don’t buy our tea again. … We stand against racism. #BlackLivesMatter.” Competitor PG Tips, which is owned by Unilever, told another Twitter user, “If you are boycotting teas that stand against racism, you’re going to have to find two new tea brands now,” adding the hashtag #solidaritea.…

This recent Adweek conversation, moderated by Katrina Craigwell, head of global employer brand at JPMorgan Chase, began with a simple check-in—and led to valuable advice for others working to stay centered as things fluctuate around us. Navigating Turbulent Times Many participants spoke to the vital importance of self-care right now. “Every day, taking a moment to center,” said Monique Nelson, chair and CEO of UniWorld Group, whether that’s letting out some tears or taking a walk. “Our health is ultimately our wealth, and we must start there.” Danielle Lee, chief fan officer of the NBA, echoed that sentiment. “If we’re not whole, we can’t be effective leaders,” she said. Victoria Russell, chief of diversity, equity and inclusion at Papa John’s International, acknowledged the exhaustion many Black people across the country…

In addition to hosting Late Night, Meyers also executive produces an eclectic slate of comedy TV shows, most of which are on streaming platforms. He’s got two shows in the works for NBCU’s new streamer, Peacock: sitcom A.P. Bio, which moves from NBC for Season 3, and a new late-night talk show starring his Late Night writer and frequent performer Amber Ruffin. Plus, his satire Documentary Now! has been renewed for a fourth season at IFC, his standup special Lobby Baby aired on Netflix last fall and a Murder, She Wrote satire, Mapleworth Murders, is coming to Quibi. (Meyers also co-created the adult animated series The Awesomes, which ran for three seasons on Hulu.) Given his busy Late Night schedule, Meyers says he and producing partner Mike Shoemaker are most…