Specs
Claim to fame Once referred to as “the tallest busboy I’ve ever seen,” Nick Childs is the CCO of Initiative, where he champions work that authentically connects with people.
Base New York
Twitter @NickChilds
One day this fall, thanks to an Internet rabbit hole I happened to tumble down, I saw an Audi commercial, “Birth,” which had come out six months earlier. That’s dog years in today’s world, so why did this particular ad stop me cold? Because a few days earlier, a somewhat similar commercial, “Fireflies,” for Tesla, had been released. And to me, the story of these two spots perfectly defines how the landscape of marketing continues to radically evolve.
Let me back up. Last spring, “Birth” was released by a great agency, working with a terrific…