Innholdsfortegnelse for January - February 2022 i AdNews

“H ey ma, I told y’all Australia was real,” says an American, clearly deeply into conspiracy theories, in the TVC, Australian Lamb: The Lost Country of the Pacific. The 2022 lamb commercial, now a traditional part of the start of each new year, scored a direct hit on the longing nerve, to be free from COVID-19, to take our place in the world again. The satirical work by The Monkeys, part of Accenture Interactive, for Meat and Livestock Australia (MLA), is dense with cultural references, news and current events. The TVC needs to be run several times to pick up all the digs at some of the absurdities of the pandemic. Everyone has their favourite lines. MLA domestic market manager Graeme Yardy: “You can’t go past the closing shot of…

JW: I feel they didn’t use the time well enough to tell me why they’re different and why that matters. Supers over visuals of kids. Pretty straight. I paused when all those stickers/speech bubbles popped up on screen. My favourite bubble was “Let’s watch YouTube’. A call to arms to leave Yubo before you’ve even downloaded it. Nice. RC: I’m a 39-year-old dad so I’m not exactly down with the kids these days, but this is pretty lame. I had to Google what Yubo was after watching this one, which made me realise this was probably a bit of a whitewashing response to all the “Tinder for teens” criticism. I say whitewashing, but it’s more nauseating pastel tones washing, if there is such a thing. I’m glad me and my…

Thank you to presenting partner TikTok for Business, and supporting partners Amobee, Captify, Disney Advertising Sales, Google, Nova Entertainment, PubMatic, Seven, Sightline and Twitch, plus associate partners Adstream, IVE and TVSquared. And to the judges, including more than 80 CMOs and senior marketers from brands such as Coles, Westpac, Maserati, Amex, Myer, Suncorp, Mars Wrigley Australia, Afterpay and Tourism Australia. The AdNews Agency of the Year, presented by TikTok for Business, is Special. Judges: “With its uncompromising commitment to work culture and staff wellbeing, Special Group defied the challenges of a global pandemic and expanded into new markets with an impressive creative arsenal.” Special picked up Agency Year and Independent Agency of the Year. Special: “This is the story of something Special. An agency which opened its doors in Melbourne…

Adam Wise and Angus Mullane, the founders of social-first agency Jack Nimble, received a mysterious phone call early in 2021. “At first, we thought they were trying to sell us something so we’ll admit we tried to politely brush them off to begin with,” they tell AdNews. “However, they insisted on a meeting, wanting to know more about Jack Nimble. Luckily we ended up taking the meeting because it turned out to be an M&A advisor who told us an agency was interested in acquiring Jack Nimble.” A blind lunch date shortly followed with the interested agency, which turned out to be Sparro, the large independent digital agency founded by Morris and Cameron Bryant in 2013. Last year, Sparro doubled in size, with more than 80 staff and managing $120…

JW: One of my favourite sayings is “Don’t tell me you’re funny, tell me a joke”. This spot just told me it’s funny. I’ve seen the video that’s being described and it is way better than the actors describing the video. Why, oh why, didn’t they use the actual video? I would’ve loved to see it cut into a trailer so good that it forced me to stop everything immediately, jump on TikTok, follow @samanthartsoe and get closure on the story. Next time, maybe. RC: This is a brilliantly simple and single-minded piece of storytelling. Everyone is aware of what TikTok is so there was no need to show us what we already know. I love how they just bring to life the magic of virality through the universal human…

Time in current role/time at the company: 28 dog years (three years on the human scale). How would you describe what the company does? Our partnership management technology helps marketers discover, contract, reward, measure and report on any type of partnership. Although it doesn’t (yet) reward my partnership with my human. I have to bark for treats. Automate that, Impact. What do you do day-to-day? Protect my humans from parcel delivery beings; assist in closing deals by being cute on Zoom; walk while my human talks… a lot. Define your job in one word: Pawsome. I got into advertising because: I’m a Brussels Griffon, a breed often described as “full of self-importance” so you do the math. Who is your right-hand person? Peter Bray, Sales Director at Impact. Literally, he…

Some feared a decline in audio consumption when the pandemic began, expecting the end of commutes to mean reduced listening hours. However, throughout the past two years, Australians collectively reached for their earphones to listen to their favourite radio shows, music, or podcasts. Rather than listening to the radio in cars and offices, people tuned in while on their daily walks or when working from home, streaming from their laptops. “We really are living in the glory days for audio,” says Peter Charlton, NOVA Entertainment CEO. “Not since the advent of the Walkman in the early ’80s have we seen the same kind of exponential increase in personal audio consumption. “We’re seeing considerable, ongoing growth in both audience size and time spent, which is a claim very few — if…

Throughout 2021, independent podcast company Acast expanded its team from 12 to 26 members. The growth reflects the rise of podcast consumption in Australia during the COVID-19 pandemic which shifted consumer behaviour. Henrik Isaksson, Acast AUNZ managing director, says the company is continuing to see strong demand for content even beyond the lockdown. “The growing doesn’t really stop,” says Isaksson. “We have grown heaps in sales which has been our biggest focus, we’ve also hired an automation director as well because programmatic revenue is going through the roof.” The team is still looking to grow in areas such as campaign management, content and PR, and marketing. Isaksson says expanding its presence across Australia has been a key objective for the company, with the hire of its first Victoria-based member, Bryce…

JW: If the point of this spot is to demo that Snapchat has fun lenses, then tick. Is it enough to make me want to sign up to Snapchat, hell I don’t know and I don’t care. I enjoyed it. It’s fun. It kept my attention. It might seem like a really simple spot but I appreciate the craft here. Great choice of music, a good demo of lenses in action and sticking to the aspect ratio native to the app — respect. And yellow. All I can see is yellow. Brand recall 100%. RC: This is the complete opposite of the TikTok ad — a product demonstration followed by a tagline that doesn’t make an awful lot of sense. I guess this is more just a celebratory brand film,…